Online applications and services, from ecommerce to government services, increasingly address a global audience. These services require a globally-distributed architecture that is optimized to deliver a high-quality user experience. Traffic optimization solutions based on managed DNS services are a critical component of such distributed architecture. They offer an efficient method for optimizing globally-distributed architectures for both end-user performance and cost.
When these optimization services are able to make traffic management decisions based on real-time performance analytics, they become immensely more valuable and effective. They allow application owners to build traffic optimization policies that are based on real-time network conditions, rather than purely static conditions like geography. Combining real-time performance data with cost metrics enables application services to be optimized for performance and cost.
This white paper examines why operators of online services should leverage managed traffic optimization services that use a combination of real-time data feeds, including real user measurements (RUM), active and passive monitoring, and location-based information. It briefly reviews NS1’s Pulsar RUM analytics and Managed DNS traffic management platform.