There is a fundamental shift in CRM today from simply being customer focused or customer-centric to proactively being customer-activated. Clients in today's consumer economy desire to be treated as individuals with very specific and highly personalized needs and they want their voices to be heard and acted upon.

SmartCloud Engage is an integrated suite of collaboration tools that combine your business social network with web conferencing and collaboration capabilities, like file storing and sharing, instant messaging and activity management. SmartCloud Engage provides essential collaboration services, leveraging IBM's unique position as a world-renowned security leader and trusted partner. Security is a competitive differentiator for SmartCloud Engage. SmartCloud Engage business-ready security is based on a deep understanding of security and privacy best practices in IBM. Our security controls provide privacy and controlled authorization to sensitive information while enabling business operations. Engage protects our customers' information through governance, tools, technology, techniques, and personnel.

This paper provides an overview of how IT organizations can optimize across the entire life cycle of their datacenters and build a strong foundation for future IT operations. Opportunities for optimization remain strong, including increasing efficiency on both the IT side and the facilities side, improving user support and protection, and increasing the flexibility of the datacenter to be more responsive to the business.

Live Date: Thursday 04/19/2012 11:00 AM Eastern/2:00 PM Pacific Organizations can face difficulties around team collaboration, with multi-platform development environments resulting in siloed teams using different tools across the entirety of the application lifecycle. How can your organization integrate teams across both distributed and mainframe environments? Meet the IBM application lifecycle management experts on Wednesday, April 4th to learn how you can take your organization's agility to the next level by unifying teams with a collaborative team infrastructure for all platforms. During this webcast, you will gain insights and hear real-world customer scenarios from IBM ALM thought leaders who are on the cutting edge of collaborative development and deployment technologies. The panel of experts, who span across strategy and product development, will review the capabilities of the IBM Jazz collaborative development environment, along with their experiences in helping IBM customers implement enterprise application lifecycle management

Developers and security have traditionally been like oil and water. Developers need to meet deadlines and enable new lines of business while security professionals face the state of coding flaws and undiscovered vulnerabilities. Both groups know they should be working together, but it is still the exception rather than the norm.