What Dangers Are Lurking in Your Tech Stack?

The Costs, Inefficiencies, and Risks Hiding in the Shadows of Your Tech Stack.

For Marketers, Technology has Become the Purpose, not the Means. We Need to Reverse That.

Many of us say we have tech stacks, but instead, we have become consumed by them. We have moved away from a focus on the human elements of marketing – the strategy, the content, and the creative elements – to instead tend to the machines: the tools, the platforms, the software, the widgets.

But relying on too much technology can be inefficient, expensive, and introduce immense organizational risk.

In this whitepaper, we’ll discuss:

  • What tech stacks are, how they came to be, and why you should be cautious
  • The downside of a giant tech stack
  • What Shadow IT is and how it relates to your tech stack
  • What marketers can do to align business goals with their technology

Download the whitepaper now to learn how to avoid the common mistakes today’s marketing leaders make when it comes to technology.

Get Whitepaper

5 Marketing Predictions for the Next 5 Years

Stay ahead of these upcoming trends with this whitepaper.

In this whitepaper, we’ll explore how:

  • First ­party data will emerge as the single most valuable asset.
  • Customers will demand full control of their personal data.
  • Location data will become the most accurate indicator of not just where, but who we as customers are.
  • Companies will emerge to broker data that will teach machines algorithms.
  • Augmented reality will become a common way to interact, especially while shopping.

Download the whitepaper to find out which digital marketing trends we believe will take hold over the next 5 years.

Get Whitepaper

The Omnichannel Marketer’s Holiday Domination Guide

As the season of holiday sales creeps closer, so does the expectation for marketers to deliver a foolproof strategy for increasing sales and customer retention through personalized 1:1 campaigns. Don’t panic. We know the challenges you face in trying to provide personalized experiences – and we want to help.

This guide will identify those challenges and translate them into an effective strategy that will engage customers and win their holiday business

We’ll look at:

  • When to start planning for the 2018 holidays.
  • Results and insights from holidays past.
  • Leveraging technology to deliver 1:1 personalization.
  • Establishing a personalized, consistent brand experience.

Download the guide now to learn more about revolutionizing your role and dominating the holiday season.

Get Whitepaper

How to choose the right CRM (Bonus Сhecklist Included)

These days a CRM isn’t just a luxury — it forms the cornerstone of your entire workflow, helping (or hindering) the effectiveness of your sales process.

That’s why choosing the right customer relationship management solution can feel like a huge undertaking. You’ve got to think about whether the functionality fits the way you work, how to get your team on board and if it’s a worthwhile investment of time and money. Pair that with the fact that there are literally hundreds of CRMs to choose from, and shopping for a CRM can be downright overwhelming.

But don’t put it off. The sooner you find a CRM, the sooner you can start enjoying the perks of a more systematized and transparent sales process. If you follow the tips below, you’ll find that searching for the right CRM can not only be painless, but even enjoyable.

Get Whitepaper

6 Ways Your CRM Is Failing You

The modern customer expects a lot — a response within the hour, a personalized buying journey and an account manager who anticipates their wants and needs. It’s no wonder that the demand for customer relationship management tools is growing every year. It gives businesses that competitive edge of getting in there first and really wowing your leads while they’re hot. Nevertheless, a lot of CRMs don’t deliver the dazzling ROI you’re expecting and working with them becomes tedious.

Get Whitepaper

Fight the Phishing Epidemic and Win-The 5 Biggest Challenges and How to Attack Back

Phishing is one of the most devastating threats hitting organizations every day. And it's the most dangerous and costly cyber threat across the globe. A single successful phishing attempt against your employees provides the foothold cyber criminals need to access your corporate network.

A joint study between Google and UC Berkeley looked at the various ways accounts are compromised. The result: phishing attacks were identified as the greatest risk to users.

This guide details the top five challenges organizations face in fighting phishing threats and how a new approach can finally solve your biggest corporate inbox risk.

View Now

Don’t Overlook Your Email Archiving Systems

"Today, business users need on-the-go access to all their critical data, which includes emails, documents and attachments. For IT administrators, striking the balance between productivity for users and compliance needs for the organization is necessary.

A September 2017 commissioned study conducted by Forrester Consulting shows 92% of business users believe easily finding emails and related documents using search functions is important or critical to the ability to do their job.

Download the study to discover more of Forrester Consulting’s important findings on the email archiving needs of modern business users—and how you can meet them."

Get Whitepaper

Mesa Systems Protects Against Phishing Email with EdgeWave ThreatTest

Established in 1981 with offices located throughout the western United States, Mesa Systems is a world-class, full-service provider of residential, commercial, and logistics-based transportation solutions for businesses and individuals. This case study reviews how Mesa Systems identified a new wave of phishing attacks getting past their existing defenses, and how they are giving their employees a simple tool that helps them flag suspicious emails in their inbox. It then automatically routes those emails through AI and expert human analysis in minutes. Mesa can now fight phishing attacks faster, resolving them in minutes, and they are no longer burdening IT with the time and cost of investigating and remediating suspicious emails.

View Now

Phishing: The Threat from Within

A New Approach to Close the Phishing Security Gap

Your company is not alone. Phishing threatens every organization around the world, large and small. Attackers consider phishing a go-to technique to gain access to the network, because it yields great success. In this paper, we explore challenges IT professionals face when adopting a more traditional approach to email security, such as the significant time and cost burden of having IT manage suspicious email threat investigation and remediation. In addition, we identify new steps you can take to reduce email security awareness training requirements and how you can more quickly identify, report, investigate and resolve inbox phishing attacks in real-time.

Get Whitepaper

ThreatTest: Automated Phishing Email Incident Response Service

Email phishing attacks are the most prevalent variety of social attacks, which comprise nearly 44% of successful breaches.1 When a successful email attack reaches an employee’s inbox, the last thing you want is an employee wondering whether to open it—or ignoring it while the attacker moves on to the next employee target.

EdgeWave ThreatTest removes the guesswork and provides an automated process for employees to report suspicious emails and receive research support—alleviating helpdesk resource constraints. When an employee receives an email impersonation or other suspicious email, with a click of a button, ThreatTest provides rapid and accurate investigation and incident response.

View Now

Increasing Your Marketing Funnel

The Slashdot Media Passport System is an organic vertically integrated big data analytics platform that utilizes extensive feedback loops, machine learning, artificial intelligence and human curation to identify potential leads from our database of over 100 million B2B contacts. Passport uses inputs provided by you during our campaign pre-launch meeting to build sophisticated profile models of your perfect customer and find the best matches in our contact data to that profile, while factoring in other important information such as intent and reachability. We utilize available data whenever possible to maximize our profiling work on your campaign and may as needed ask potential contacts supplemental data gathering questions to complete profiling as needed. We reserve the flexibility to answer any profiling questions that you have defined in your request for proposal by utilizing previously gathered data in our database or by asking the lead contact supplemental questions directly.
Get Whitepaper

7 Easy Ways to Multiply Your Conversions

How can marketers meet high demand for super-personalized communications? The answer lies in dynamic content.

In this free guide from SharpSpring, see 7 simple ways marketers can use dynamic content to connect with audiences in a more organic and personalized way.

Grab your copy to find out:

  • How top brands like Netflix and Amazon use dynamic content.
  • The marketing automation features that enable you to deliver personalized experiences.
  • Ways to personalize your emails, landing pages, forms, pop-ups and more using dynamic content.

Get Whitepaper

Turn Marketing Automation Into a Profit Center

Marketing automation doesn't need be a big expense. It can be a killer revenue generator.

Download this guide to:

  • Learn how one digital marketing agency switched from HubSpot to SharpSpring and multiplied its profits.
  • See a feature-by-feature comparison of the platforms.
  • Get an inside look at HubSpot's hidden costs and platform fee

Get Whitepaper

Marketing Automation: Agency Trends

Marketing agencies know that marketing automation is vital to their success and the success of their clients. Agencies report that they are using marketing automation with several goals in mind, the most prevalent of which are to increase lead generation (65%) and to improve lead nurturing (59%). Both of these activities lead to increasing sales revenue, which was reported as an objective for 42% of agencies. Download our whitepaper to learn how your organization can benefit from marketing automation.
Get Whitepaper