Craft Your Pitch: How to make your product stand out

Managing the impression you make.

Gourmet chefs know there’s more to great food than flavor alone—a dish’s success is also profoundly influenced by its visual presentation. Since customers “eat with their eyes” first, chefs work meticulously to ensure the best possible impression before the food is even tasted.

Likewise,even the most stellar products need beautiful packaging and words that highlight their best characteristics. These set customers’ expectations and help them get a feeling for the benefits that aren’t immediately visible. And this is exactly the function of your pitch: to make a great impression as a preview of what's to come.

Whether you already have a good working pitch or haven’t yet formalized your talking points, I invite you to consider your sales material from the following four perspectives: as a buyer, sales rep, manager and scientist. Each of these viewpoints offer insights to make your pitch feel more multi-layered and authentic.

By the way, a demo should be thought of as a pitch too, since it's often one of the last moments to convince a warm lead to choose you. In fact, I would argue that every single interaction with the client is an opportunity to persuade. Each engagement is part of your pitch repertoire, whether you notice it or not.

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Fight the Phishing Epidemic and Win-The 5 Biggest Challenges and How to Attack Back

Phishing is one of the most devastating threats hitting organizations every day. And it's the most dangerous and costly cyber threat across the globe. A single successful phishing attempt against your employees provides the foothold cyber criminals need to access your corporate network.

A joint study between Google and UC Berkeley looked at the various ways accounts are compromised. The result: phishing attacks were identified as the greatest risk to users.

This guide details the top five challenges organizations face in fighting phishing threats and how a new approach can finally solve your biggest corporate inbox risk.

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Don’t Overlook Your Email Archiving Systems

"Today, business users need on-the-go access to all their critical data, which includes emails, documents and attachments. For IT administrators, striking the balance between productivity for users and compliance needs for the organization is necessary.

A September 2017 commissioned study conducted by Forrester Consulting shows 92% of business users believe easily finding emails and related documents using search functions is important or critical to the ability to do their job.

Download the study to discover more of Forrester Consulting’s important findings on the email archiving needs of modern business users—and how you can meet them."

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Mesa Systems Protects Against Phishing Email with EdgeWave ThreatTest

Established in 1981 with offices located throughout the western United States, Mesa Systems is a world-class, full-service provider of residential, commercial, and logistics-based transportation solutions for businesses and individuals. This case study reviews how Mesa Systems identified a new wave of phishing attacks getting past their existing defenses, and how they are giving their employees a simple tool that helps them flag suspicious emails in their inbox. It then automatically routes those emails through AI and expert human analysis in minutes. Mesa can now fight phishing attacks faster, resolving them in minutes, and they are no longer burdening IT with the time and cost of investigating and remediating suspicious emails.

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Phishing: The Threat from Within

A New Approach to Close the Phishing Security Gap

Your company is not alone. Phishing threatens every organization around the world, large and small. Attackers consider phishing a go-to technique to gain access to the network, because it yields great success. In this paper, we explore challenges IT professionals face when adopting a more traditional approach to email security, such as the significant time and cost burden of having IT manage suspicious email threat investigation and remediation. In addition, we identify new steps you can take to reduce email security awareness training requirements and how you can more quickly identify, report, investigate and resolve inbox phishing attacks in real-time.

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ThreatTest: Automated Phishing Email Incident Response Service

Email phishing attacks are the most prevalent variety of social attacks, which comprise nearly 44% of successful breaches.1 When a successful email attack reaches an employee’s inbox, the last thing you want is an employee wondering whether to open it—or ignoring it while the attacker moves on to the next employee target.

EdgeWave ThreatTest removes the guesswork and provides an automated process for employees to report suspicious emails and receive research support—alleviating helpdesk resource constraints. When an employee receives an email impersonation or other suspicious email, with a click of a button, ThreatTest provides rapid and accurate investigation and incident response.

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Increasing Your Marketing Funnel

The Slashdot Media Passport System is an organic vertically integrated big data analytics platform that utilizes extensive feedback loops, machine learning, artificial intelligence and human curation to identify potential leads from our database of over 100 million B2B contacts. Passport uses inputs provided by you during our campaign pre-launch meeting to build sophisticated profile models of your perfect customer and find the best matches in our contact data to that profile, while factoring in other important information such as intent and reachability. We utilize available data whenever possible to maximize our profiling work on your campaign and may as needed ask potential contacts supplemental data gathering questions to complete profiling as needed. We reserve the flexibility to answer any profiling questions that you have defined in your request for proposal by utilizing previously gathered data in our database or by asking the lead contact supplemental questions directly.
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7 Easy Ways to Multiply Your Conversions

How can marketers meet high demand for super-personalized communications? The answer lies in dynamic content.

In this free guide from SharpSpring, see 7 simple ways marketers can use dynamic content to connect with audiences in a more organic and personalized way.

Grab your copy to find out:

  • How top brands like Netflix and Amazon use dynamic content.
  • The marketing automation features that enable you to deliver personalized experiences.
  • Ways to personalize your emails, landing pages, forms, pop-ups and more using dynamic content.

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Turn Marketing Automation Into a Profit Center

Marketing automation doesn't need be a big expense. It can be a killer revenue generator.

Download this guide to:

  • Learn how one digital marketing agency switched from HubSpot to SharpSpring and multiplied its profits.
  • See a feature-by-feature comparison of the platforms.
  • Get an inside look at HubSpot's hidden costs and platform fee

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Marketing Automation: Agency Trends

Marketing agencies know that marketing automation is vital to their success and the success of their clients. Agencies report that they are using marketing automation with several goals in mind, the most prevalent of which are to increase lead generation (65%) and to improve lead nurturing (59%). Both of these activities lead to increasing sales revenue, which was reported as an objective for 42% of agencies. Download our whitepaper to learn how your organization can benefit from marketing automation.
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Notifiable Data Breach Compliance

Only 50% of Firms Are Ready for Australia’s Data Breach Legislation. Are You Prepared?

Research suggests very few organisations are prepared to comply with Australia’s Notifiable Data Breach legislation.

Although IT managers report that 95% of security breaches are caused by human error, only 40% of companies report actively training staff to improve cybersecurity practices.

This ITNews survey identifies areas where Australian companies have fallen short when it comes to data protection and compliance.

Download the new research report to learn how to prepare your organisation for NDB.

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Don’t Overlook Email When Planning for GDPR Compliance

Does your organization have a plan for complying with the European Union’s General Data Protection Regulation (GDPR)? If email isn’t a part of that plan, you could face significant challenges, including severe financial penalties.

Learn more in this TechTarget whitepaper Don’t Overlook Email When Planning for GDPR Compliance. Download now to get the facts about:

  • Why you can’t compromise when it comes to protection of email data
  • The challenges presented by Subject Area Requests
  • How noncompliance could cost your organization more than just money
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E-book: Idées reçues sur la migration vers le cloud

Que signifie « Migrer vers le cloud » ? Cet e-book dénonce certaines idées reçues concernant le cloud et explique en détail ce que vous devez savoir sur Microsoft Office 365 :

  • Comment le cloud peut vous aider à réduire vos problèmes et le temps consacré à la maintenance de votre matériel
  • En quoi le stockage cloud est réellement plus sûr qu’un stockage local
  • Comment la technologie et les solutions cloud peuvent augmenter la productivité des employés

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