A social email and application experience takes advantage of the impact of social networking technologies on business processes and worker expectations.

This IDC Technology Spotlight paper takes a look at why Email remains the primary mode of communication in business today. While there is prevalent speculation that social software and other real-time communications applications will replace email, email nevertheless remains a stalwart in business operations. In addition, as relationships across all business communication channels continue to be redefined, innovative modes and methods of communication are emerging. As a result, locating the right data and information at the right time — while still critical — becomes increasingly complex. IDC expects that organizations will use social software, such as Notes and Domino 9x Social Edition, to complement existing tools and address these business needs for the foreseeable future.

This paper looks at why email remains the primary mode of communication in business today and the fact that more and more organizations are looking at social software and other real-time communication methods to add to the email experience. Analyst firm IDC expects that organizations will use software, such as Notes and Domino 9x Social Edition which seamlessly combines email with social capabilities both on-premises and in the cloud, to complement existing tools and address the business need of getting the right data to/from the right people at the right time for the foreseeable future. Share this paper with your clients.

Organizations developing products and systems in industries such as automotive, aerospace and defense, medical devices and consumer electronics are undergoing a transformation driven by the rapid growth in functionality delivered by software and electronics. This paper outlines an approach for using this shift to gain a competitive advantage.

Email will retain relevance as a key business collaboration tool by evolving toward a more integrated approach with these newer tools. IBM Notes and Domino is the right platform for creating social email and application experiences.