5 Innovative Trends In E-Commerce

Improve Conversions, Increase Revenue, and Boost Brand Loyalty.

Early digital transformation adopters are leveraging new technologies and capitalizing on hot trends resulting in improved conversions, increases in revenue and boosts in brand loyalty.

Download the Cloudinary eBook, Elevating the Digital Experience: 5 Innovative Trends in E-commerce, and learn how to leverage the hottest trends in digital media to increase your bottom line.

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A Better User Experience and Improved Conversions for Reformation

Reformation — a leading sustainable fashion brand — focuses primarily on eCommerce, with more than half of their customers visiting its website using mobile devices. Relying on a basic, outof-the-box functionality of their existing eCommerce platform, Reformation struggled to deliver images that were optimized to suit the context of every user’s device and videos that weren’t choppy and hard to watch. After integrating Cloudinary into its media workflow, Reformation was finally able to deliver high-fidelity and high-performant images, as well as videos, for each individual visitor’s device and bandwidth requirements. These changes not only simplified their media workflow, it gave Reformation’s customers a better experience that resulted in a significant improvement of its conversions and brand satisfaction.

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How to create, distribute and manage video content to drive ecommerce

Today, video is the most compelling content on the web, and is undeniably one of the most powerful tools available to retailers in the internet age. Yet how to create, edit, manage and distribute video across devices – and across a whole retail business – at the scale needed to satisfy the massive and growing hunger for video content is a real challenge.

This whitepaper will not only outline the familiar ideas of the power of video and why it is important, but will also focus on how to create, manage and distribute this content at scale and across channels and platforms for reuse – efficiently and cost effectively, with real ROI goals

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Streamlined Media Management Optimizes Performance and User Experience for StubHub

As StubHub evolved from a lightweight website to one that was rich with images, videos and custom views from seat locations at event venues around the world, it sought a way to streamline media management. The company implemented Cloudinary, which automated a time-consuming and complex image and video upload and management process, resulting in a 60% reduction in page weight and achieving a three times faster page load time. With the additional help of Cloudinary’s digital asset management capabilities, StubHub had better protection over its content. With the additional help of Cloudinary’s digital asset management capabilities, StubHub had better protection over its content and created a single source of truth for all their media assets.

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How to create, distribute and manage video content to drive ecommerce

Today, video is the most compelling content on the web, and is undeniably one of the most powerful tools available to retailers in the internet age. Yet how to create, edit, manage and distribute video across devices – and across a whole retail business – at the scale needed to satisfy the massive and growing hunger for video content is a real challenge.

This whitepaper will not only outline the familiar ideas of the power of video and why it is important, but will also focus on how to create, manage and distribute this content at scale and across channels and platforms for reuse – efficiently and cost effectively, with real ROI goals

Get Whitepaper

Streamlined Media Management Optimizes Performance and User Experience for StubHub

As StubHub evolved from a lightweight website to one that was rich with images, videos and custom views from seat locations at event venues around the world, it sought a way to streamline media management. The company implemented Cloudinary, which automated a time-consuming and complex image and video upload and management process, resulting in a 60% reduction in page weight and achieving a three times faster page load time. With the additional help of Cloudinary’s digital asset management capabilities, StubHub had better protection over its content and created a single source of truth for all their media assets.

View Now

A Better User Experience and Improved Conversions for Reformation

Reformation — a leading sustainable fashion brand — focuses primarily on eCommerce, with more than half of their customers visiting its website using mobile devices. Relying on a basic, out-of-the-box functionality of their existing eCommerce platform, Reformation struggled to deliver images that were optimized to suit the context of every user’s device and videos that weren’t choppy and hard to watch. After integrating Cloudinary into its media workflow, Reformation was finally able to deliver high-fidelity and high-performant images, as well as videos, for each individual visitor’s device and bandwidth requirements. These changes not only simplified their media workflow, it gave Reformation’s customers a better experience that resulted in a significant improvement of its conversions and brand satisfaction.

View Now

5 Innovative Trends In E-Commerce

Improve Conversions, Increase Revenue, and Boost Brand Loyalty.

Early digital transformation adopters are leveraging new technologies and capitalizing on hot trends resulting in improved conversions, increases in revenue and boosts in brand loyalty.

Download the Cloudinary eBook, Elevating the Digital Experience: 5 Innovative Trends in E-commerce, and learn how to leverage the hottest trends in digital media to increase your bottom line.

View Now

The Path to Predictive Healthcare Experience

New drug and cancer treatments are being aided by AI, which can help determine the most effective pharmaceutical compositions or predict how a small molecule will bind to a target protein. CAT scans can be analyzed 150 times faster with AI than by human radiologists – detecting acute neurological events in just 1.2 seconds.

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Gartner: Building a Foundation for a Data-Driven Customer Experience

Nearly a decade ago, advances in digital transformation and big data put achieving a 360-degree view of the customer on the roadmap for many organizations. Along the way, many companies focused their efforts on the experience layer, hoping to keep up with industry disruptors like Amazon and Apple, which have consistently raised consumers' expectations for what makes a great experience. As companies try to catch up, many miss the critical component behind this success; excellent customer data management.

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Transforming Business in the Mid-Market: A Guide for Engaging with Customers

Driving growth in the face of increased competition and tighter margins is a challenge for businesses that need to cost-effectively acquire new customers while retaining existing ones. And while mid-market firms widely accept that technology is critical to achieving this goal, the key is figuring out how to best use it to drive competitive value through customer relationships. This guide discusses the technologies best able to support midmarket organizations in efficient pursuit, development, and retention of new and existing customers.

Download this paper from Dell Technologies and Intel® to learn more.

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Three Initiatives that Drive Up Infrastructure and Storage Value

As decision makers and architects grapple with these issues, they face demands on a number of fronts. The complexity of infrastructure planning continues to rise, along with the complexity of managing and maintaining resources once they are in place. At the same time, they must streamline the value they get from existing capital budgets and data center space, power, and cooling to accommodate demands for growing infrastructure. The complexity of storing, moving, and managing data also becomes more complex in cadence with its volume and diversity.

This document suggests a few initiatives as a starting point for IT decision makers as they consider how to meet these demands and position themselves and their environments for current and future strategic success.

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The Case For End-To-End Security Solutions For Mid Market Firms

In a digital business, processes are rarely, if ever, confined to the infrastructure of the company. Customers and employees engage across numerous digital channels and dozens of third-party relationships critical to operations. IT leaders must rapidly evolve to protect their firms’ brands, strengthen their reputations, and build customer trust. To do so, security and productivity should go hand-in-hand, and that means a well-defined policy framework, metrics that demonstrate business value, and a business-aligned strategy that ties all this together.

Download this paper from Dell Technologies and Intel® to learn more.

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Managing Security Risk And Compliance In A Challenging Landscape

Security leaders have been in front of boards and executive committees long enough to know that security metrics that simply portray statistics from monitoring tools, or count the number of malware attacks, add relatively little value to strategy and budget decisions. Protecting sensitive customer and company data shouldn’t be just a compliance obligation, it should be a business imperative. This is exactly why the right technology partners will help push security, risk, and compliance objectives forward.

In March 2019, Dell commissioned Forrester Consulting to evaluate the evolving security trends and technology needed to protect and enable employees. Our study found that empowering employees while adhering to security protocols improves employee productivity. Forrester conducted an online survey of 887 senior business and IT decision makers to explore this topic.

Download this paper from Dell Technologies and Intel® to learn more.

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