With over 5 million apps in the App Store and Google Play combined, marketers today cannot rely on pure organic discovery of their apps. That's why app owners are realizing that marketing-driven, non-organic installs play an increasingly important role in the marketing mix.
This guide will show you how to get started with mobile attribution. Including the underlying methodology of mobile attribution, post-install marketing analytics, and fraud.
As the digital ecosystem continues to expand and evolve, SaaS technology has become a mission-critical component for effective marketing operations. Marketing and advertising technology falls into numerous complex and overlapping categories, with literally thousands of partners competing for your marketing dollars.
Whether you’re building your marketing tech stack from a mobile-first or web-first perspective, it can be daunting to know where to start as well as when and how to expand. And while adding or changing marketing technology requires significant investment in terms of vetting, training, development, and other resources, adaptability is key to success.
The purpose of this guide is to provide a framework for how to build a solid marketing tech stack—focusing specifically on mobile as the core platform.
We will examine the following topics throughout the course of this guide:
As the digital ecosystem continues to expand and evolve, SaaS technology has become a mission-critical component for effective marketing operations. Marketing and advertising technology falls into numerous complex and overlapping categories, with literally thousands of partners competing for your marketing dollars.
Whether you’re building your marketing tech stack from a mobile-first or web-first perspective, it can be daunting to know where to start as well as when and how to expand. And while adding or changing marketing technology requires significant investment in terms of vetting, training, development, and other resources, adaptability is key to success.
The purpose of this guide is to provide a framework for how to build a solid marketing tech stack—focusing specifically on mobile as the core platform.
We will examine the following topics throughout the course of this guide:
With the rise of cord cutting behavior, traditional TV ad spend has been declining in lieu of over-the-top (OTT) and digital video. OTT has made TV advertising more accessible to performance-driven marketers. Beyond the clear synergies between OTT and mobile for app advertising across screens, addressable buying methods offer more sophisticated targeting with lower barriers to entry. OTT also offers deeper insight into attribution, as advertisers are able to definitively measure one-to-one acquisition from TV advertising for the first time.
That being said, OTT is still a grey area for many—with superfluous TV terminology, fragmented options for media buying, and unclear expectations for performance and measurement, it can be tricky to know where to start.
If you’re new to OTT or want to convince your team that testing OTT is worthwhile, this comprehensive guide on OTT television will help you understand:
With the rise of cord cutting behavior, traditional TV ad spend has been declining in lieu of over-the-top (OTT) and digital video. OTT has made TV advertising more accessible to performance-driven marketers. Beyond the clear synergies between OTT and mobile for app advertising across screens, addressable buying methods offer more sophisticated targeting with lower barriers to entry. OTT also offers deeper insight into attribution, as advertisers are able to definitively measure one-to-one acquisition from TV advertising for the first time.
That being said, OTT is still a grey area for many—with superfluous TV terminology, fragmented options for media buying, and unclear expectations for performance and measurement, it can be tricky to know where to start.
If you’re new to OTT or want to convince your team that testing OTT is worthwhile, this comprehensive guide on OTT television will help you understand:
UA veterans and marketing newbies alike will gain actionable insights.
Join us in a conversation with Jeet Niyogi (Playtika), Melissa Lertsmitivanta (realtor.com), Adam Lovallo (Grow.co), and Sunil Bhagwan (AppsFlyer) as they discuss their POVs on the latest findings of AppsFlyer's semi-annual Performance IndeX report.
The Performance IndeX provides marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2019, edition X analyzes 25 billion installs and 52 billion app opens of over 16 thousand apps around the world.
Watching this webcast, you'll learn:
Deep linking has only become more complicated and confusing with the advent of Apple Universal Links & Android App Links - but it doesn’t have to be confusing. This guide has everything you need to understand deep linking, recognize its value to your business, and know how to apply it in your attribution strategy.
Reading this guide, you'll learn:
UA veterans and marketing newbies alike will gain actionable insights.
Join us in a conversation with Jeet Niyogi (Playtika), Melissa Lertsmitivanta (realtor.com), Adam Lovallo (Grow.co), and Sunil Bhagwan (AppsFlyer) as they discuss their POVs on the latest findings of AppsFlyer's semi-annual Performance IndeX report.
The Performance IndeX provides marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2019, edition X analyzes 25 billion installs and 52 billion app opens of over 16 thousand apps around the world.
Watching this webcast, you'll learn:
Deep linking has only become more complicated and confusing with the advent of Apple Universal Links & Android App Links - but it doesn’t have to be confusing. This guide has everything you need to understand deep linking, recognize its value to your business, and know how to apply it in your attribution strategy.
Reading this guide, you'll learn:
Conversations about digital transformation and related culture change are not new. Whether described as disruption, or simply IT initiatives, we operate in a continuous cycle of change. In the private sector, this change is often clear and illustrated in the form of financial or market impacts. In the public sector, these disruptions can often be masked, but their impacts in the form of security, speed to capability, or service interruption can be found across every government organization and major agency.
Today’s citizens can make a reservation at a nearby restaurant, order a driver, or join an online class with a few clicks in a mobile app or browser. They expect interactions with government to be just as convenient. Picture self-service web portals for checking tax refund status. Mobile apps for reporting emergencies or infrastructure in need of repair. New ways of crowdsourcing data to increase situational awareness during disasters.
There is intense pressure on organizations to transform their enterprises to remain more competitive in an age of disruption. This digital transformation imperative requires organizations to improve— and often completely overhaul—their technical capabilities. But true transformation demands more than just new technologies. It requires strategic vision and commitment from the top of the organization to rethink and retool the three main attributes of the modern enterprise— its culture, its processes, and its technology. Any effective digital business leader will tell you that introducing new technology is the easier part; it’s the cultural and process changes that can thwart transformation progress.
Automation is reshaping the accounting industry. According to a recent survey of 450 CFOs, tech deployment was important for more than 50% of finance professionals to increase productivity, reduce human error, and have staff focus on strategic tasks.
Download this white paper to learn:
Automating Accounts Payable (AP) is a simple yet effective way of driving down back-office costs, yet according to this Levvel Research, many SMEs are still processing invoices manually.
Download this white paper to learn:
A Guide to Preventing Fraud in Your AP Operations
Fraud is on the rise, with 82% of financial professionals in North America reporting that their organizations experienced attempted or successful payments fraud. According to a new guide by Level Research, fraud typically occurs within the accounts payable functions.
This guide explores current fraud trends in the market and offers best practices for organizations looking to improve their management of risk. Download a free copy to learn: