Jobs in the construction industry include several occupations ranked among the most dangerous in the world. In this current tight employment market, the industry is hard-pressed for both employees and time. It is under extreme pressure to build its soaring skyscrapers, buildings and housing developments on time and on budget — and to keep its workforce informed and safe from harm simultaneously.
If content is the lifeblood of your website or application, images and videos form the heart that makes it tick and creates an emotional connection with your audience. But, by using images and videos to make the content visually engaging and meet your conversion goals, you face a new challenge: managing your digital assets. Because the images and videos are created by different teams for different channels, chaos is set to ensue. Adopting a DAM strategy, and finding the right tools, is an ideal way to ensure efficient management, streamlined operation and optimized delivery of your digital assets.
Digital Asset Management (DAM) isn’t simply a storage solution or a way to consolidate and organize images and videos. In reality, it helps orchestrate unique customer experiences, at scale, across various channels. Taking a collaborative cross functional approach to digital asset management will ensure wide adoption across organizations, streamline internal operations, and improve team collaboration.
Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.
This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers.