4 marketing automation use cases to scale your business | SlashdotMedia AdOps Asset Management

4 marketing automation use cases to scale your business

The only thing trickier than starting a business is scaling one. Once you've discovered the product-market fit, how difficult can it be for you to scale?

Marketing automation has been a buzzword for a while now. Everyone is talking about its benefits. It's not difficult to conceptualize that marketing automation creates efficiencies at scale, standardizes the customer journey, and ensures you make data-backed decisions.

In this blog, learn the basics of marketing automation, 4 use cases for streamlining your platforms, and how Keap can help.

Leverage automation to get more done with less time

Software designed specifically for small businesses, Keap intelligently helps you get your daily work done.

While setting yearly goals, most savvy business professionals are thinking about ways to be more productive and developing strategies to control costs and streamline functions. Having transformational goals for your business is a great desire — and one way to get more done in less time is by incorporating automation into your business processes.

In this blog, learn how Keap can help automate numerous business tasks to save you time.

“Not Your Father’s” Online Video Platform

Online video platforms (OVPs) first launched in the late 1990s and early 2000s with a similar promise to the once-iconic automobile brand: “Not your father’s Oldsmobile” campaign. However, as OVPs evolved, partly to address our insatiable appetite for video, they became more and more complex. Tools for every step of the video-delivery process—from ingestion to storage to encoding, and so forth—came with their own set of shiny knobs and dials. Configurations and procedures for even trivial tasks required a study of user manuals, causing disenchantment, stress, and aversion all around. Cloudinary is excited to be launching new, game-changing video-management capabilities today to tackle that challenge.

E-Commerce 1.0, 2.0, and 3.0: The Stages of Digital Maturity

When it comes to digitization, here’s the reality:

We’ve spent the last 30 years having the way we live, interact, and shop be completely disrupted by the rise of digital channels. At first, the ability to even access the internet was an innovation beyond what we knew was possible. Then, we realized its potential and started focusing on digital maturity.

Sana Commerce vs Magento: What’s the Difference?

Sana Commerce and Magento are both e-commerce platform providers. Sana Commerce is an ERP-integrated e-commerce platform that focuses on B2B wholesalers, distributors and manufacturers. Magento is an e-commerce platform, widely adopted by B2C retailers. Most people looking for an e-commerce solution will sooner or later run into Magento. Here’s how Sana and Magento differ.

5 Things You Need to Know about the Future of SIP

While some companies have already begun the new fiscal year, others continue to prepare budgets for 2020. Now more than ever, businesses are turning to SIP trunking for the most reliable, cost-effective communication solutions.

Read on to know what telecom experts need to know about future of SIP.

No GPS Tracking System Yet? Here’s Why That Should Change in 2019.

It’s the end of the day and the phone rings at your office. There’s an angry caller on the other end of the line. It seems one of your company trucks turned around in a parking lot, clipped the caller’s car, and kept going.

According to the caller, the truck caused thousands of dollars in damages. The crew supervisor states that no employee traveled anywhere near the address in question. But the caller is persistent. They have the name of the company, a driver description, a plate number, and a witness.

Read on to learn more...

Fleet Tracking Improves Company Performance and Here’s the Proof

Thanks to fleet tracking…

…businesses from construction and industrial firms to local delivery and paratransit fleets are able to monitor their drivers’ routes, routines, and performances. However, business owners often waver when they believe their team might question their loss of privacy, job competence, or job fairness. Change may be resisted but the latest research from Berg Insight, Frost & Sullivan, and the Bureau of Labor Statistics shows beyond the shadow of a doubt that the business benefits tip the scale in favor of fleet tracking for growth, success, and longevity.

Step Up Your Team-Selling Game

By now, you’ve heard all the hype about team selling (also known as collaborative selling). Like how it’s the sales method that focuses entirely on the customer. Or that it’s been proven to be especially effective in closing deals with large accounts.

Well, we’re here to affirm that all the hype’s definitely got merit.

In fact, you may be 258% more likely to close a deal as a team versus going at it alone.

How to Build Long-lasting Client/Agency Relationships

In today’s fast-paced, competitive landscape, agencies everywhere are fighting tooth and nail to generate new leads—after all, more leads mean more clients, more sales and more revenue, right?

3 Signs That Your Inventory Management System is Stifling Your Growth

Every expanding business encounters productivity bottlenecks that stunt its growth in the short-term and can potentially lead to financial problems and eventual failure. One of such bottlenecks is an inventory management system that fails to meet the company’s growing demands. Throughout my career, I’ve seen it many times and learned to recognize the signs which indicate that it’s time to do something about it.

Knowledge is Power

As millions of parents load their children into school buses each morning, or drop them off in the hug-n-go lanes nationwide, their words may be varied, but they all share the same hope: that their children will get a good education and stay safe. Let's take a deeper look into this in this blog post.

Food, Beverage and Hospitality Industries Work To Protect Patrons and Workers

You own a restaurant chain and receive word that a vendor has supplied your entire nationwide system of fine-dining eateries with tainted meat. Or a large grocery chain, and hear word that your romaine may be unsafe to eat and needs to be pulled from thousands of shelves immediately. Or you run one of the world’s largest casinos and authorities tell you that they believe there is a threat of violence at your venue. You need to reach everyone quickly to keep customers, guests and staff safe from illness or harm.

The Construction Industry and Regroup

Jobs in the construction industry include several occupations ranked among the most dangerous in the world. In this current tight employment market, the industry is hard-pressed for both employees and time. It is under extreme pressure to build its soaring skyscrapers, buildings and housing developments on time and on budget — and to keep its workforce informed and safe from harm simultaneously.

Don’t let your digital assets become a liability!

If content is the lifeblood of your website or application, images and videos form the heart that makes it tick and creates an emotional connection with your audience. But, by using images and videos to make the content visually engaging and meet your conversion goals, you face a new challenge: managing your digital assets. Because the images and videos are created by different teams for different channels, chaos is set to ensue. Adopting a DAM strategy, and finding the right tools, is an ideal way to ensure efficient management, streamlined operation and optimized delivery of your digital assets.