GRC Compliance: Offense or Defense?

When it comes to handling GRC conflicts, is it better to use an alerting tool or a simulation tool? They both manage conflicts, but one is predictive and the other happens after the fact. Well, there is no one solution; the key is to use them in combination to promise a peaceful process and clean GRC audit report.

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What Every SAP Security Manager Should Know

If you’re in the SAP Security field you should know that with a complex application like SAP, it is really not sufficient to only secure the communication and only prevent people from logging in from external IPs. The “big money” lies in the data: an employee who commits fraud or sells sensitive customer data to the outside can generate a huge financial loss for the company, not to mention possible law suits and negative impact from bad PR.

Using ProfileTailor Dynamics for SAP Security you can:

  • Monitor user activity and pinpoint suspicious and sensitive actions
  • Get alerts about irregular activity that could potentially lead to fraud
  • Prevent risks before they happen by identifying unused sensitive authorizations and eliminating them
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Driving campaigns with data science

By employing data science, sales teams can make predictions that are accurate enough to reach out to the right customers with the right messaging. To achieve this, you need two things: access to data that shows what your customers are doing across all channels, and the right methodology to analyze that data and deliver actionable recommendations.
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Marketing effectiveness – are there too many cooks in your kitchen?

Staying on top of all the moving pieces that accompany marketing, planning, and management can be extremely challenging—especially if you lack clear line-of-sight to staff, budgets, priorities, or time lines. Learn how you can overcome this hurdle, and provide the real-time information needed for planning and executing effective marketing programs.
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How CPQ software can help you grow your business

Innovation and acquisitions result in more product variety, more options, and more customizations—all of which can make your products more attractive to your customers. But this variety can also be difficult for your sales reps—especially recent hires—to effectively sell. Manufacturers who sell customizable products are quickly discovering that using a configure-price-quote (CPQ) system can simplify this complexity and streamline the selling process. Read to find out more.
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Product Overview

Introducing Swiftype Enterprise Search

Swiftype Enterprise Search is an easy way for companies to index content across internal cloud data sources and make it accessible from anywhere, on any device. In a single search, your employees can pull any information relevant to the task at hand.

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Negotiate The Possibilities with SAP

Believe it or not, SAP wants you to be its customer. Moreover, SAP wants you to be a satisfied customer so that your company will purchase other SAP management solutions in the future. If you have always assumed that negotiating SAP contracts is impossible (as impossible as negotiating contracts with a bank, utility provider, cell phone operator), then assume again.
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5 Misconceptions about SAP Authorizations

The brief mentions some very naive statements we’ve heard during our experience in the field. The following quotes are definitely myths, and we highly suggest that you familiarize yourself with them in case you hear them too.
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Migrating Enterprise Applications to Microsoft Azure

Migrating applications is a subject that can strike fear into the heart of even the most seasoned IT professional. Stories of poorly executed migrations abound, and they often cost businesses dearly in terms of time and money. As organizations consider migrating applications out of their own data centers and into the cloud, the level of anxiety can grow exponentially.

However, moving an enterprise application to the cloud doesn’t have to be a nerve-wracking experience. By following some simple guidelines, you can easily determine the best strategy for migrating your applications and taking maximum advantage of the cloud.

This white paper examines the most common application migration issues and offers guidance on how to manage them.

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Master of Science in Information Systems

Prepare for a career in IT management with Northwestern’s MS in Information Systems program. Build your expertise and your network by learning from a professional faculty comprised of leading data science experts. Choose from online and evening on-campus courses.

Learn more about how you can advance your career with a Northwestern University Master of Science in Information Systems degree.

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Mobile Marketing Cookbook: Whip up the best push notification strategy

Users who download the app but never use it are duds and no profit is made. But users who come back time and time again, those are high-value users. They are the ones who help your app make money, by either in-app purchases or through ads served to them. But engagement isn’t simple. Master this part of the mobile marketing journey with a stellar push notification strategy.

There are millions of apps throughout several app stores. This means that now, more than ever, it’s vital to have a plan for not only building an app, but how to keep it alive and successfully gain revenue on it. These steps include creating an app, getting it into the app store, helping users find it, downloading it, and finally keeping them engaged with your app. The last step — engagement — is where the cash comes in.

We’ve whipped up a mobile marketing cookbook. Inside you’ll find steps to perfect your push notification recipe.

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Shopping the Best Mobile Marketing KPIs: The Most Important Metrics for Retail Apps

Mobile commerce now accounts for 34% of all e-Commerce transactions globally, and is growing more than 200% faster than traditional e-Commerce. But measuring success in mobile presents unique challenges for retailers, whether they’re mobile-first or brick-and-mortar stores gone mobile. Even if marketers could track everything, it’s challenging to understand which measurements are actually meaningful to a company’s bottom line. In this tip sheet, we break down which mobile marketing KPIs retailers should focus on to get the most bang for their buck.
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Deconstructing the Mobile Marketing Funnel

It is said that the more things change, the more they stay the same. Mobile marketing is still just marketing, with some shiny new toys. But there are some important differences you need to understand to be truly effective as a mobile marketer. In this white paper, you will gain an in-depth understanding of:

  • How the traditional marketing funnel and mobile marketing funnels compare
  • Each stage of the mobile marketing funnel and why they matter
  • Tactics and technology to optimize discovery, conversion, engagement, and retention
  • How major brands have improved their ROI using the strategies in this white paper
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Acquisition and Engagement Tips from Mobile Gaming Ninjas

The global mobile gaming industry earned nearly $37 billion in revenue in 2016—the first year that the mobile games category has surpassed PC games in market share. It’s clear that this is the time to take advantage of such rapid growth, but the challenge is to find a way to succeed among fierce competition. We asked four mobile gaming experts to share their insight and advice on the complexities of standing out in the marketplace. Here's what they had to say.
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