Life doesn’t have to be stressful for a remote support agent. Sure, there are always fires to put out - last-minute software upgrades, crashed servers, forgotten passwords. But with the right remote support tools, demanding organizations can satisfy their evolving needs anywhere, anytime, from any device. Here’s what freedom looks like for one support agent.
Website performance matters. Many factors impact site performance, including the speed of the hosting provider, page design, number of http requests and more. One big factor is the accumulation of digital marketing vendor tags and pixels on web pages. Tags can dramatically impact site performance in a number of ways– poor tag design, synchronous tags can block content, slow response time associated with the collection servers, tag placement and the sheer number of tags accumulated on pages.
Over the years, Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance. They include:
This whitepaper provides more details about these techniques and their associated benefits.
Organizations today are handling an inordinate amount of data from different sources and to help make sense of this influx they’re using data storage and analytics solutions. Yet, it can be a challenge to collect customer data from multiple technologies, sources, and touchpoints to be able to enrich it in a way that produces a unified data set on every customer. These complete and comprehensive data sets are needed, though, because they become the necessary foundation for driving and delivering meaningful, consistent and relevant customer experiences.
Brands are leveraging enterprise data storage technologies like Data Lakes and Enterprise Data Warehouses (EDWs) to house customer data. However, those solutions alone won’t allow an organization to capture, correlate and manage their real-time incoming data to support customer data initiatives aimed at creating unified customer experiences.
This paper will highlight key differences, benefits, and challenges of Enterprise Data Warehouses and Data Lakes, and introduce the one, key solution every brand should employ to create and drive unified customer experiences.
Today’s customers have been trained by Amazon, Netflix, Spotify and many others to expect personalized experiences. In one recent study, two-thirds of respondents said they were more likely to shop at a retailer who knew their purchase history and 75% said they were comfortable with sharing personal data.
Another survey found that 61% believe their favorite brands understand and cater to their needs while 38% were likely to stop buying from a brand that failed to provide timely offers on sales and promotions. Yet 22% in the same survey also said they’d break up with a brand if it provided too many offers. In short, consumers demand personalization but have little tolerance for firms that do it poorly. The stakes couldn’t be much higher.
Marketing technology vendors offer many personalization tools to help. But those tools need data to pick the right experiences for each customer. And they need not just any data, but accurate, organized and accessible data that includes information from all sources, presents an integrated picture of each customer, adds intelligence to help guide decisions and is easily available to the systems that deliver the front-line experiences. It’s easy to overlook the need for this data while exploring the latest new gadget for automated video creation or augmented reality advertising. But quality data is the fuel those other systems run on. Without it, they’ll sputter to a halt or spew wildly inappropriate experiences that annoy customers even more than no personalization at all.
Unfortunately, assembling quality data is hard. Traditional methods have consistently failed to meet marketers’ needs: it’s painfully common to hear stories of data warehouse projects that dragged on for years before finally being canceled without delivering anything useful. Systems that run “in the cloud” don’t magically solve problems, since all that cloud-based data still needs to be brought back to earth to be unified, refined and exposed. Building direct connections between individual systems can sometimes close a few critical gaps on a short term basis, but becomes increasingly unwieldy as marketers continue to add new systems that must be included.
A new solution has recently appeared: the Customer Data Platform (CDP). As purpose-built products designed from the start to assemble and distribute customer data, CDPs promise to be faster, easier, cheaper and more flexible than previous solutions. But CDPs are not widely understood and such promises rightly arouse much skepticism. This paper aims to dispel the skepticism by explaining what CDPs are, why they overcome previously unsolvable problems and how you take advantage of them.
2018 sees the long-awaited General Data Protection Regulation (GDPR) enter into enforcement starting May 25th. It is a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations.
DataIQ undertook twin-track research in the UK to examine how consumers expect their data to be used and whether they intend to exercise their new rights, as well as into what organizations intend to do to bring their data-driven practices into line with the Regulation. The project had three key objectives:
The research was built around four key areas of data protection and privacy management: mobile and digital (the issues specific to those channels), relevance and accuracy (how data should be kept upto-date), readiness (how consumers and businesses are preparing for GDPR) and regtech (how technology can support GDPR compliance). Results from the research are presented in a series of four white papers, each of which looks at one of these areas.
This whitepaper specifically focuses on the research segment conducted by DataIQ in association with Tealium. It looks into the how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience.
Website performance matters. Many factors impact site performance, including the speed of the hosting provider, page design, number of http requests and more. One big factor is the accumulation of digital marketing vendor tags and pixels on web pages. Tags can dramatically impact site performance in a number of ways– poor tag design, synchronous tags can block content, slow response time associated with the collection servers, tag placement and the sheer number of tags accumulated on pages.
Over the years, Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance. They include:
This whitepaper provides more details about these techniques and their associated benefits.
Organizations today are handling an inordinate amount of data from different sources and to help make sense of this influx they’re using data storage and analytics solutions. Yet, it can be a challenge to collect customer data from multiple technologies, sources, and touchpoints to be able to enrich it in a way that produces a unified data set on every customer. These complete and comprehensive data sets are needed, though, because they become the necessary foundation for driving and delivering meaningful, consistent and relevant customer experiences.
Brands are leveraging enterprise data storage technologies like Data Lakes and Enterprise Data Warehouses (EDWs) to house customer data. However, those solutions alone won’t allow an organization to capture, correlate and manage their real-time incoming data to support customer data initiatives aimed at creating unified customer experiences.
This paper will highlight key differences, benefits, and challenges of Enterprise Data Warehouses and Data Lakes, and introduce the one, key solution every brand should employ to create and drive unified customer experiences.
Today’s customers have been trained by Amazon, Netflix, Spotify and many others to expect personalized experiences. In one recent study, two-thirds of respondents said they were more likely to shop at a retailer who knew their purchase history and 75% said they were comfortable with sharing personal data.
Another survey found that 61% believe their favorite brands understand and cater to their needs while 38% were likely to stop buying from a brand that failed to provide timely offers on sales and promotions. Yet 22% in the same survey also said they’d break up with a brand if it provided too many offers. In short, consumers demand personalization but have little tolerance for firms that do it poorly. The stakes couldn’t be much higher.
Marketing technology vendors offer many personalization tools to help. But those tools need data to pick the right experiences for each customer. And they need not just any data, but accurate, organized and accessible data that includes information from all sources, presents an integrated picture of each customer, adds intelligence to help guide decisions and is easily available to the systems that deliver the front-line experiences. It’s easy to overlook the need for this data while exploring the latest new gadget for automated video creation or augmented reality advertising. But quality data is the fuel those other systems run on. Without it, they’ll sputter to a halt or spew wildly inappropriate experiences that annoy customers even more than no personalization at all.
Unfortunately, assembling quality data is hard. Traditional methods have consistently failed to meet marketers’ needs: it’s painfully common to hear stories of data warehouse projects that dragged on for years before finally being canceled without delivering anything useful. Systems that run “in the cloud” don’t magically solve problems, since all that cloud-based data still needs to be brought back to earth to be unified, refined and exposed. Building direct connections between individual systems can sometimes close a few critical gaps on a short term basis, but becomes increasingly unwieldy as marketers continue to add new systems that must be included.
A new solution has recently appeared: the Customer Data Platform (CDP). As purpose-built products designed from the start to assemble and distribute customer data, CDPs promise to be faster, easier, cheaper and more flexible than previous solutions. But CDPs are not widely understood and such promises rightly arouse much skepticism. This paper aims to dispel the skepticism by explaining what CDPs are, why they overcome previously unsolvable problems and how you take advantage of them.
2018 sees the long-awaited General Data Protection Regulation (GDPR) enter into enforcement starting May 25th. It is a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations.
DataIQ undertook twin-track research in the UK to examine how consumers expect their data to be used and whether they intend to exercise their new rights, as well as into what organizations intend to do to bring their data-driven practices into line with the Regulation. The project had three key objectives:
The research was built around four key areas of data protection and privacy management: mobile and digital (the issues specific to those channels), relevance and accuracy (how data should be kept upto-date), readiness (how consumers and businesses are preparing for GDPR) and regtech (how technology can support GDPR compliance). Results from the research are presented in a series of four white papers, each of which looks at one of these areas.
This whitepaper specifically focuses on the research segment conducted by DataIQ in association with Tealium. It looks into the how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience.
Get connected to a blazing fast fiber-grade connection. Enjoy better clarity and better reliability with ZTelco's cloud based telephone services. Get better phone and internet services for your business today and get a free month*.
Take advantage of enterprise level reliability and sophistication with the benefits of personalized support. Realize even more value with an integrated solution to include Internet and/or MPLS. Whether your business has 10 handsets or 10,000 users, we can help you.
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The telephone has come a long way since the days of switchboard operators. In many cases, however, businesses are still using plain old telephone systems (POTS) without knowing that there is a better form of telecommunication that is being adopted at an increasing rate across businesses. That technology is VoIP.
In this Sourceforge white paper, you will learn:
So if you are considering upgrading your phone system – or are motivated by saving money and adding enterprise level services to your business – let Sourceforge compare the top VoIP providers for you! Simply select that you want to receive a quote on the following page and one of our VoIP Specialists will get in contact with you to jot down a few details in order to provide you with the best, no-obligation quote from a provider.
Your website’s lead capture forms treat all visitors the same.
The most successful approach to lead capture is aligning a visitor’s interests with content and messaging. Content must be targeted, specific, and meet the needs of the people who are browsing your site. Too often marketers rely on static landing page forms that place too much of a burden on a visitor to move the sales process forward. Ultimately creating so much friction that the visitor never bothers to convert. So what happens? The visitor browses and then vanishes without a trace (and without a conversion).
Read on to know more...
Raise your hand if you’ve had concerns about how your email marketing program is performing in the last year. Heck, how about the last month? Well, you’re not alone and the data is there to support it. Many B2B marketers are still operating on the batch-and-blast playbook from the late 90s. It's time to evolve and we'll show you how.
98% of your traffic currently remains anonymous.
How many sales have slipped away because your team did not have a platform to identify anonymous website visitors that showed real interest in your services, but didn’t fill out a static form while on your site.
This “invisible sales pipeline” is made up all of those people visiting your site who are never going to fill out a form. The challenge then becomes how you can get visibility of buyers in the invisible sales pipeline, find the ones worth talking to, and then connect with them?
The answer to this challenge is in this whitepaper.