As today’s organizations focus more intensely on their prospects and customers, the ability to collect and analyze customer information has become critical. Collecting and utilizing customer data is essential to developing a loyal customer base and optimizing product offerings. To better understand where organizations are on the path to developing a larger and more comprehensive data set about their customers and prospects, Slashdot Media fielded a Pulse survey to ask users how they are getting to know their customers better. Register now to read the results.