If you only take one idea away from this guide, it should be this: Where you host matters.

It’s a simple idea, but one that has far-reaching consequences. The implications of choosing a hosting company that isn’t a good fit for your business can be painful: slow sites, downtime, and worst of all, lost revenue. To the untrained eye, many hosting companies look the same. They offer products that appear similar, have similar features, and even similar guarantees. But looks can be deceiving. Once you scratch the surface, it becomes clear that all hosting isn’t created equal, and some hosting companies are better aligned with your business than others.

This guide is designed to help you make an informed decision when choosing a hosting company for your business