In today’s fast-moving, ultra-competitive business landscape, the days of enterprises spending months—or even years—building, testing and releasing an application, service or new set of capabilities to the market are over. This is because customers, technology users and the market as a whole are more nimble than ever before, and their demands for innovative new functionality have grown in concert. In other words, customers are no longer content to wait for the next big release—nor are they willing to deal with glitches and defects when it arrives. In response to this change in the marketplace, many enterprises have begun focusing on ways they can accelerate their application release life cycle without sacrificing quality and cost—while establishing shorter feedback loops with the market and their customers.