
The Total Economic Impact Of IBM MobileFirst Cost Savings And Business Benefits Enabled By MobileFirst
Enterprise-grade mobile apps can have a major impact on the bottom line, with capabilities that include continuously improving mobile apps, making them secure, conceptualizing and personalizing mobile apps, and enriching them with enterprise data. Forrester Consulting evaluated the potential financial impact of MobileFirst on organizations and how this mobile enterprise application platform and associated application deployment and management capabilities can be leveraged to win, serve, and retain customers.
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