Hiring and Recruiting in a Crisis The Lessons of Covid-19: Crisis Management

The COVID-19 pandemic has caused unprecedented upheaval across the board. Everything from the simplest task (grabbing a cup at your favorite coffee shop), to complex decisions (how and when should your company adapt new hiring strategies), has become a challenge. And many of those challenges can’t easily be overcome.

In this eBook, we see how companies initially responded to the COVID-19 crisis and the lessons learned. From travel bans, to quarantines, to the sudden need to adjust policies (like work from home), many things changed both temporarily and permanently. We also delve into what companies did to protect their brands during this time and how these tactics are helping them build stronger reputations going forward. Lastly, we offer support to managers striving to emerge as strong leaders, as they help their teams navigate difficult circumstances.

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How to Clean Up Your Business Financials and Prepare Your Exit Strategy

Don’t look too far ahead to the finish line when thinking about selling your company. Have you done the necessary work to ensure that you have the processes and documentation in place for that to be successful?

Two of these processes include cleaning up your small business financials and putting together a comprehensive exit strategy. The more work you can do now the faster you can spring into action if your business broker identifies a strategic buyer right away. Prospective buyers want as much transparency as possible in today’s business environment.

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The Top 5 Things Nobody Ever Tells You About Selling Your Business

So you think you are ready to sell your Tech, eCommerce or Internet Business --- or --- you have been thinking about the potential to sell your business successfully over the next 6-12 months. But you aren’t sure what the process looks like, what to expect and you cannot imagine adding even more workload to your already hectic life, balancing a family and a growing business?

Small to Medium Sized Businesses and those Businesses that are considered in the Lower Middle Market tend to be very private sales, so it is not always easy to identify what you should expect in the M&A process – the real hidden secrets are hard to find. This paper helps to lay out those hard to find secrets and lift the veil so that you know what to expect when selling a business. And a business owner that puts her blood, sweat and tears into a business should be excited and rewarded when she sells – not let down or surprised.

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Preparing a Tech or Internet Company for Sale

Website Closers has never been busier. The drive, demand and motivation for the eCommerce, Amazon, Technology and Internet Companies at the focus of our sector continues to increase at unprecedented levels.

And right along with that excitement comes increasing valuations and deal multiples. Our firm focuses on selling digital companies at the highest valuations possible, and in order to get there, our clients first need to prepare themselves and their companies for the most exhilarating day of their lives – the day they close their business.

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Webcast: Mobile Advertising POVs on the latest Performance IndeX

UA veterans and marketing newbies alike will gain actionable insights.

Join us in a conversation with Jeet Niyogi (Playtika), Melissa Lertsmitivanta (realtor.com), Adam Lovallo (Grow.co), and Sunil Bhagwan (AppsFlyer) as they discuss their POVs on the latest findings of AppsFlyer's semi-annual Performance IndeX report.

The Performance IndeX provides marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2019, edition X analyzes 25 billion installs and 52 billion app opens of over 16 thousand apps around the world.

Latest media source rankings by vertical (e.g. finance, entertainment, and gaming sub genres).
Retargeting rankings by region.
Growth insights on Google, Facebook, Apple Search Ads, Snap, ironSource, AppLovin, Unity Ads and more.

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Guide: How to Build a Mobile-Centric MarTech Stack

As the digital ecosystem continues to expand and evolve, SaaS technology has become a mission-critical component for effective marketing operations. Marketing and advertising technology falls into numerous complex and overlapping categories, with literally thousands of partners competing for your marketing dollars.

Whether you’re building your marketing tech stack from a mobile-first or web-first perspective, it can be daunting to know where to start as well as when and how to expand. And while adding or changing marketing technology requires significant investment in terms of vetting, training, development, and other resources, adaptability is key to success.

The purpose of this guide is to provide a framework for how to build a solid marketing tech stack—focusing specifically on mobile as the core platform.

MarTech Stack Foundations: establishing strategic goals and defining key stack solutions to consider across your product life cycle
Category Deep Dives: product analytics, marketing automation, mobile attribution, and customer data platforms (CDPs)
Advanced Considerations: evaluation criteria, getting internal buy-in, setting timeline expectations, and structural tradeoffs supported by industry trends (e.g. stack design frameworks, cost/benefit analysis, building vs. buying technology, opting for best-in-breed vs. all-in-one tools, etc.)

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Guide: The Complete Guide to OTT and Connected TV Marketing

With the rise of cord cutting behavior, traditional TV ad spend has been declining in lieu of over-the-top (OTT) and digital video. OTT has made TV advertising more accessible to performance-driven marketers. Beyond the clear synergies between OTT and mobile for app advertising across screens, addressable buying methods offer more sophisticated targeting with lower barriers to entry. OTT also offers deeper insight into attribution, as advertisers are able to definitively measure one-to-one acquisition from TV advertising for the first time.

That being said, OTT is still a grey area for many—with superfluous TV terminology, fragmented options for media buying, and unclear expectations for performance and measurement, it can be tricky to know where to start.

Advanced TV terminology, buying methods and content formats
Key trends on the OTT audience, viewing behaviors, market share and growth
How OTT attribution works with AppsFlyer, in addition to industry solutions that will help you plan out your cross-device measurement strategy
Expert advice on the OTT media buying landscape, featuring media sources by category, targeting options, test strategies and more

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Whitepaper – Driving Healthcare Innovation with Microservices

The healthcare industry has been affected by disruption and the need for healthcare innovation. Legislative, market, and technology pressures make it imperative for healthcare organizations — including hospitals and health systems, payers, and life sciences companies — to become more agile.

IT teams in the industry are considering a microservices-based architecture as a means of accelerating healthcare innovation and increasing project delivery speed. MuleSoft research suggests that application development productivity increases of up to 10x are possible. Healthcare specifically stands to benefit from this architectural paradigm.

This whitepaper will address:

Design principles for a microservices architecture

How Anypoint Platform can help you implement microservices best practices

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Whitepaper – Open Banking platform strategy

Financial services has seen more disruptive technologies introduced over the past three years than any other industry. But in today’s climate, customers now rely on digital banking experiences to make critical financial decisions. Now more than ever, banks must provide these critical and useful services for customers, and they are turning to Open Banking to do so.

Read this whitepaper to learn:

Three strategic mindsets that drive digital transformation in banking.

A four-step guide to building an Open Banking digital platform strategy with APIs.

How one global top tier bank developed a digital platform to transcend disjointed customer experiences.

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Choosing the Right Campus CMS

Every great college or university deserves a great content management system.

In fact, every higher education institution needs a great web content management system (CMS)—it’s no less essential than a student information or learning management system. Without a CMS—or with one that’s a bad fit—you’ll find it increasingly difficult to realize recruiting goals and deliver the online experience your audiences expect.

This white paper offers a sample needs assessment for evaluating a CMS for a higher ed institution and typical areas of overspending that can occur.

What's covered in this white paper:

General explanation of a web content management system

Factors that should inform your CMS selection decision

Specific CMS features to consider

How to get started after you've made your selection

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Achieving interoperability in healthcare with APIs

While the majority of healthcare providers have implemented an EHR system, most are incompatible with the full slate of clinical and non-clinical systems necessary to exchange critical health information and ultimately, provide the highest quality of care.

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7 steps to cultivating a thriving API ecosystem

The world is undergoing digital transformation in every industry and, increasingly, in our daily lives. APIs are the digital access point to the business capabilities that power the digital economy. On the one hand, organizations such as HSBC, Wells Fargo, and Splunk are transforming into companies of the future by building their businesses on the bedrock of API-led connectivity. On the other hand, companies that lack APIs are finding it difficult to innovate and keep pace in the digital age. The most successful digital organizations recognize that their APIs grow in value the more they are connected to a broader ecosystem of applications, developers, partners, and customer experiences.

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Migrate to SAP S/4HANA with MuleSoft

Launched in 2015, SAP S/4HANA represents a major step forward in enterprise resource planning (ERP) software. However, with this change, SAP is ending support for SAP ERP in 2025, requiring existing customers to upgrade to S/4HANA.

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How APIs power digital transformation for energy and utilities

The energy and utilities industries are undergoing a dramatic shift driven by rising stakeholder and customer expectations, increasing economic and political uncertainty, and emerging new technologies. Stakeholders demand greater transparency into the supply chain to optimize operations and cut costs. Customers demand easier access to their data as well as digital channels to increase engagement with their energy and utilities providers. Geopolitical activity, coupled with changing governmental policy, drives unparalleled industry uncertainty. Moreover, advancements in technology, such as IoT and renewable energy sources, are opening up new business opportunities, while at the same time increasing competition. Business leadership must prepare their organizations to adapt and evolve with the industry.

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Back Office Automation Starts with IT: Digitizing Financial Services with Low-Code Platforms

Financial institutions today operate between three distinct worlds: the front-office, middle-office, and back-office. While each office is a vital part of the organization, the amount of investments for each could not be more unbalanced. The front-office receives a significant amount of resources, and understandably so, as financial institutions aim to keep up with consumer expectations and compete with fintech companies. Unfortunately, it means the middle- and back-office fall lower and lower on the priority list, leaving the IT team struggling with limited resources, staff, and budget.

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