CDP Before You Buy

In this newsletter, Tealium features the Gartner report, Market Guide for Customer Data Platforms for Marketing. We aim to identify obstacles caused by fragmented customer data silos & establish how CDPs can help data & analytical professionals at enterprise companies improve their first party data management. The recommendations come as the result of a yearlong study, in which Gartner analysts surveyed more than 400 martech end users and technology vendors, and collaborated with high-tier industry publications & reports for secondary research. Consequently, they offer comprehensive insight into CDPs available from a variety of vendors, and factors to consider when evaluating implementation.

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How to Build a Data Foundation that Meets CCPA Compliance

Passed into law on June 28, 2018, the CCPA protects personal information of California residents in their role as consumers. It applies to companies worldwide who do business in California or handle California residents’ data – making its impact far-reaching.

The CCPA reinforces the customer-centric relationship between businesses and consumers, providing consumers with new rights such as access, deletion and portability of personal information. It also includes disclosure requirements such as the “selling” of personal information and it imposes new penalties on companies, including statutory damages, in the event of security breaches.

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How to Build a Data Foundation that Meets CCPA Compliance

Passed into law on June 28, 2018, the CCPA protects personal information of California residents in their role as consumers. It applies to companies worldwide who do business in California or handle California residents’ data – making its impact far-reaching.

The CCPA reinforces the customer-centric relationship between businesses and consumers, providing consumers with new rights such as access, deletion and portability of personal information. It also includes disclosure requirements such as the “selling” of personal information and it imposes new penalties on companies, including statutory damages, in the event of security breaches.

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Switched On Consumers

In Autumn 2018, DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used on web sites and apps they use, as well as what influences their attitudes during this data-value exchange. A digital survey tool serving questions into the programmatic ad space was used to reflect the data collection experience being examined.

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Master Of Data & Analytics

To stay competitive in an increasingly digital world, businesses must become masters of data. By 2020, more than seven billion people & companies, and at least 35 million devices, will be wired to the web. Success now depends on not only keeping up with fast paced digital innovation, but also harnessing the continual data explosion it creates; and this will mean a sizeable shift in the way companies handle their insights.

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Customer Data Maturity Powers The Modern Enterprise

With the growing importance of customer insights in organizations, the role of analytics to extract insight from customer data and embed it back into organizational processes is at the forefront of business transformation. This increased profile has elevated the customer insights role from data geeks feeding the marketing funnel to critical change agents and strategic business partners. It has also made it crucial for companies to have a coherent and consistently executed customer data strategy. In order to seize the opportunity presented by this shift in data’s role, companies must plot a deliberate strategic course — beginning with a clear-eyed assessment of their current capabilities and needs.

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CDP Before You Buy

In this newsletter, Tealium features the Gartner report, Market Guide for Customer Data Platforms for Marketing. We aim to identify obstacles caused by fragmented customer data silos & establish how CDPs can help data & analytical professionals at enterprise companies improve their first party data management. The recommendations come as the result of a yearlong study, in which Gartner analysts surveyed more than 400 martech end users and technology vendors, and collaborated with high-tier industry publications & reports for secondary research. Consequently, they offer comprehensive insight into CDPs available from a variety of vendors, and factors to consider when evaluating implementation.

Get Whitepaper

Accelerate Workforce Transformation with PC as a Service

Technology is a critical element of every business, and IT departments are working hard to keep users in relevant technology.

View “Accelerate Workforce Transformation with PC as a Service,” a 5-minute webinar to learn about PC-as-a-Service—a flexible consumption model for desktop PCs that combines hardware, software and lifecycle services as well as financing.

Discover how PC-as-a-Service can:

  • Reduce routine IT tasks
  • Keep employees in up-to-date technology
  • Let you pay a single, predictable price

IDC predicts that 20% of the global PC market will be purchased through this service model by 2020. Take 5 minutes to learn how to simplify desktop administration and let you focus on strategic work. Watch the webinar.

Download this webcast from Dell Technologies and Intel® to learn more.

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Simplified Systems Management

Would you like to spend less time, money and resources managing desktop PCs at your organization? Then you know that the key to keeping PCs up and running and users productive is a good systems management. Watch “Simplified Systems Management: Save Time Money, Money and Resources Across your PC,” a 5-minute webinar that explores how modern systems management can end the days of labor-intensive, time-consuming work of managing desktop systems.

Discover how to easily:

  • Deploy PCs with the right policies and applications.
  • Monitor and track PCs to know which systems need attention.
  • Update PCs to keep running at peak efficiency.

Take 5 minutes to learn how you can simplify PC administration. Explore ways to streamline and automate systems management, and simplify the deployment, configuration, monitoring and updating of your PCs. Watch the webinar.

Download this webcast from Dell Technologies and Intel® to learn more.

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Apple vs. Dell: A Workstation Buyer’s Guide

When buying a workstation, price-performance matters. But it’s not the only consideration. Also important is aligning features and capabilities with user software applications and workloads. So are system optimization, expandability, reliability and support. While many buyers—especially for graphics, video and multimedia fields—might consider Apple’s iMac, iMac Pro and MacBook Pro models, they may be selling themselves short in many ways. This paper provides a checklist for buyers to compare Apple’s newest high-end offerings with the latest Dell Precision workstations.

Download this white paper from Dell Technologies and Intel® to learn more.

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Extend Your IT Team, Save Money and Reduce Risk

It’s a dilemma: Your organization has a small IT team, but you can’t ignore the technology challenges facing your growing business today. You are expected to drive digital transformation, address the needs of a changing workforce and increase business agility. This whitepaper discusses the benefits IT decision-makers at midmarket organizations can achieve by transitioning to a professional support service model that helps them choose the right devices to maximize workforce productivity—and then manage those devices throughout their lifecycle.

Download this white paper from Dell Technologies and Intel® to learn more.

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Replace Point Solutions with Unified Endpoint Security

The cyber-threat landscape continues to get more treacherous, and evolving attacks demand constant investment in more sophisticated countermeasures. This reality strains organizations of all sizes, but in many ways, it hits medium businesses the hardest. While large enough to be attractive targets to cyber-criminals, these companies often are “protected” by security based on a collection of point solutions without a central strategy. Read this executive brief to discover an as a service-based suite of solutions and ongoing services to protect your IT infrastructure, from endpoints to the data center to the cloud.

Download this white paper from Dell Technologies and Intel® to learn more.

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A guide for increasing profitability

What strategic framework will be most effective, and which technologies will help achieve results more quickly?

For mid-market organizations, budgets are typically smaller than their enterprise counterparts, and they may have less capacity to scale out core technologies. However, they are finding a way, and the adoption of technology can help mitigate these risks and uncertainties.

Download this paper from Dell Technologies and Intel® to learn more.

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Make Robust Security Compatible with High Productivity

Cyber-security continues to get more complicated, with an escalating arms race between businesses and their potential attackers. As IT security teams work to build sophisticated defenses against increasingly complex threats, they also struggle against the inherent tension between security and productivity. The measures they put in place can too easily become stumbling blocks to the very business operations they are trying to protect.

Download this paper from Dell Technologies and Intel® to learn more.

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