Whitepaper – Modernize retail customer engagement with APIs

eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge.

Read this whitepaper to learn:

  • A 4-step strategy for retailers to build a retail digital platform strategy with APIs.
  • The role APIs can play in optimizing consumer journey personalization and creating new revenue channels.
  • How a leading fast food company created a unified consumer experience by adopting a platform-based business model.

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Open Source Security And Risk Analysis Report

Synopsys helps development teams build secure, high-quality software, minimizing risks while maximizing speed and productivity. Synopsys, a recognized leader in application security, provides static analysis, software composition analysis, and dynamic analysis solutions that enable teams to quickly find and fix vulnerabilities and defects in proprietary code, open source components, and application behavior.

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Navigating the Open Source Risk Landscape

Open source use isn’t risky, but unmanaged use of open source is.

Open source software forms the backbone of nearly every application in every industry. Chances are that includes the applications your company develops as well. If you can’t produce an accurate inventory of the licenses, versions, and patch status of the open source components in your applications, it’s time to assess your open source management policies.

This paper provides insights and recommendations to help organizations and their development and IT teams better manage the open source risk landscape. It covers:

  • Open source license risk and the need to identify and catalog open source licenses
  • Security risk that comes with open source use and inadequate vulnerability management
  • Operational open source risk, version control, and the dangers of using inactive components

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The DIY Guide to Open Source Vulnerability Management

According to SAP, more than 80% of all cyber attacks are happening on the application layer,1 specifically targeting software applications rather than the network.

Hackers take the easiest path when determining exploits and choose applications that offer the best attack surface opportunities. Those opportunities are generally created by unpatched or outdated software.

For example, Heartbleed, a dangerous security flaw, critically exposes OpenSSL, an open source project used in hundreds of thousands of applications that need to secure communications over computer networks against eavesdropping. Yet 56% of all OpenSSL versions that Cisco Security Research examined in its 2015 security report2 were still vulnerable to Heartbleed, more than two years after the Heartbleed vulnerability was first disclosed and a patched version issued.

This illustrates the difficulty organizations have in inventorying and managing open source components rather than a lack of security diligence. Without a comprehensive list of open source components in use, it is nearly impossible for any organization to identify specific applications that use vulnerable components.

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TLS Versions: North-South and East-West Web Traffic Analysis

Shocking but true: 44% of East-West traffic is not encrypted. Even more astonishing is that some networks still rely on woefully outdated protocols, such as TLS 1.0. A new research report reveals more data that will motivate you to evaluate and improve your own security posture

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SANS 2020 IT Cybersecurity Spending Survey

How will you adjust your cybersecurity spending in 2020 in response to market conditions? Discover ways to spend smarter. Our new SANS 2020 survey identifies current trends, leading drivers and top disruptors cited by cybersecurity professionals as main factors in how they plan for effective cybersecurity investments.

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EMA: Understanding the Value of Application Aware Network Operations

Did you know you can avoid network overload by filtering out low-risk traffic, sending only the right application traffic to the right tool? EMA recommends network operations teams modernize their approach with full application visibility. Stop ignoring the application layer. Use application-aware network packet brokers to deliver optimal network performance.

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Definitive Guide to Complete Network Visibility

Faced with uncertainty at all levels, organizations need agility to respond quickly and cost-effiently to new and unforseen challenges. Our Definitive Guide to Complete Network Visibility shows how to improve tool accuracy with less effort at lower costs. Achieve comprehensive visibility and realize the true ROI of security tools.

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5 Innovative Trends In E-Commerce

Improve Conversions, Increase Revenue, and Boost Brand Loyalty.

Early digital transformation adopters are leveraging new technologies and capitalizing on hot trends resulting in improved conversions, increases in revenue and boosts in brand loyalty.

Download the Cloudinary eBook, Elevating the Digital Experience: 5 Innovative Trends in E-commerce, and learn how to leverage the hottest trends in digital media to increase your bottom line.

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A Better User Experience and Improved Conversions for Reformation

Reformation — a leading sustainable fashion brand — focuses primarily on eCommerce, with more than half of their customers visiting its website using mobile devices. Relying on a basic, outof-the-box functionality of their existing eCommerce platform, Reformation struggled to deliver images that were optimized to suit the context of every user’s device and videos that weren’t choppy and hard to watch. After integrating Cloudinary into its media workflow, Reformation was finally able to deliver high-fidelity and high-performant images, as well as videos, for each individual visitor’s device and bandwidth requirements. These changes not only simplified their media workflow, it gave Reformation’s customers a better experience that resulted in a significant improvement of its conversions and brand satisfaction.

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How to create, distribute and manage video content to drive ecommerce

Today, video is the most compelling content on the web, and is undeniably one of the most powerful tools available to retailers in the internet age. Yet how to create, edit, manage and distribute video across devices – and across a whole retail business – at the scale needed to satisfy the massive and growing hunger for video content is a real challenge.

This whitepaper will not only outline the familiar ideas of the power of video and why it is important, but will also focus on how to create, manage and distribute this content at scale and across channels and platforms for reuse – efficiently and cost effectively, with real ROI goals

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