Cyber Resilience ThinkTank: Transforming the SOC

When you think of a security operations center (SOC), what comes to mind? Is it an organized team of security analysts and engineers who detect, analyze, and respond to incidents, always working in lockstep with business managers to execute on the security strategy? Or, is it a few analysts who spend their days reactively responding to unprioritized security issues with a variety of point tools at their fingertips?

View Now

Choosing the right UPS battery backup for network closets and IDF applications

Network closets and intermediate distribution frames (IDF) are critical parts of IT networks, but they're often scattered about.

Selecting the right UPS battery backup for your network closet or IDF can be a confusing process. This uninterruptible power supply (UPS) buying guide is designed to help you properly plan so you can make your IT network more resilient and reliable.

This Eaton guide with 10 thoroughly explained buying tips will help you select the right UPS battery backup.

View Now

Important considerations when buying and installing a UPS

All uninterruptible power supply (UPS) models are not created equal, nor are their installation requirements.

Large, mid-range modular and smaller plug-and-play models may all have individual considerations. Requirements can also differ among UPS backup topologies and deployment methods. If you're preparing for UPS installation, this best practices guide with 10 considerations will help ensure that the process goes smoothly.

View Now

Choosing the right UPS battery backup for network closets and IDF applications

Network closets and intermediate distribution frames (IDF) are critical parts of IT networks, but they're often scattered about.

Selecting the right UPS battery backup for your network closet or IDF can be a confusing process. This uninterruptible power supply (UPS) buying guide is designed to help you properly plan so you can make your IT network more resilient and reliable.

This Eaton guide with 10 thoroughly explained buying tips will help you select the right UPS battery backup.

View Now

Important considerations when buying and installing a UPS

All uninterruptible power supply (UPS) models are not created equal, nor are their installation requirements.

Large, mid-range modular and smaller plug-and-play models may all have individual considerations. Requirements can also differ among UPS backup topologies and deployment methods. If you're preparing for UPS installation, this best practices guide with 10 considerations will help ensure that the process goes smoothly.

View Now

12 Charity Engine Recommended items to provide Vendors during a Nonprofit CRM Request for Proposal

Too often when nonprofits do Requests for Proposals for a Fundraising CRM or fundraising technology, they end up creating a Features Checklist Spreadsheet with four different types of feature/capabilities:

  • Already have.
  • Wish we had.
  • Heard about & sounds cool.
  • So brilliant we should apply for a patent.

Unfortunately, RFP’s by checklist can lead to incomplete decisions because the right solution for that org was never proposed. There are capabilities and ideas that people wouldn’t know to think of without knowing the full capacity of a technology product.

In this Charity Engine Guide, learn about 12 items you want to be able to provide the vendor, and how to prepare you and your team for a Nonprofit CRM Request for Proposal.

View Now

Year-End Giving: Ultimate Guide to Double Year-End Impact During A Pandemic

If you are wondering what your yearly big picture schedule should be like for your fundraising, look no further.

This eGuide with Charity Engine details helpful tips and steps you should take to get started on your Year-End Fundraising plans during this pandemic. This guide, along with Charity Engine's all-in-one CRM will provide everything you need to kickstart your fundraising campaigns for 2021.

View Now

Virtual Fundraising Events: A How-To Guide

Many nonprofits have postponed or canceled their events due to the COVID-19 pandemic. While it’s natural and healthy to mourn these lost opportunities, it’s just as important to look for positive learning opportunities that have come about as a result of these difficult times.

Organizations can take this time to get more involved with hosting virtual events for their supporters. When hosting a virtual event, the mindset and approach that your organization should take are similar to that of a live event even though the actual event process is different.

In this guide, learn about Charity Engine's process of plan, run, care, and repeat, and build the best foundation for your virtual event.

View Now

Remote Buyers Guide

More and more organizations are looking to implement an intuitive remote support solution that gives support professionals on-demand productivity and provides quick resolutions to the ever-evolving set of pains that bedevil support teams today. But choosing the best remote support solution can be a challenge, especially as user expectations grow and systems become more complex and offer more options and features.

This buyer’s guide can help you select the remote support tool that will work best for your organization. With more than 15 years of experience, LogMeIn delivers remote support solutions with key features and functionalities that make us the market leader in the remote support space.

View Now

Remote Buyers Guide

More and more organizations are looking to implement an intuitive remote support solution that gives support professionals on-demand productivity and provides quick resolutions to the ever-evolving set of pains that bedevil support teams today. But choosing the best remote support solution can be a challenge, especially as user expectations grow and systems become more complex and offer more options and features.

This buyer’s guide can help you select the remote support tool that will work best for your organization. With more than 15 years of experience, LogMeIn delivers remote support solutions with key features and functionalities that make us the market leader in the remote support space.

View Now

Improving compliance with network automation technology

Enterprises can build network automation initiatives that improve compliance and reduce risk. This analyst paper from Enterprise Management Associates (EMA) makes the business case for network automation, examines the roadblocks that an organization might encounter, and offers guidance on how to implement an effective compliance strategy with network automation.

View Now

Guide: Marketer’s Guide to Deep Linking

    As a digital marketer, deep linking is essential for cross-platform routing to the optimal web or in-app destination. Learn how to boost conversions and ROI by taking your deep linking strategy to the next level.
  • Expose best practices and pitfalls, to reveal how deep linking can increase installs (2-5X), in-app purchases (3X) and user retention (2X)
  • Get inspired by diverse use cases across email, SMS, referrals, web-to-app banners, cross-app promotions and QR codes
  • Understand how a unified tool for attribution and deep linking can reduce cost, streamline reporting and improve routing efficacy
  • Master common terms, from deferred deep linking to URI schemes and more

View Now

Guide: Getting Started with Mobile Attribution

With over 5 million apps in the App Store and Google Play combined, marketers today cannot rely on pure organic discovery of their apps. That's why app owners are realizing that marketing-driven, non-organic installs play an increasingly important role in the marketing mix.

This guide will show you how to get started with mobile attribution. Including the underlying methodology of mobile attribution, post-install marketing analytics, and fraud.

View Now

Guide: How to Build a Mobile-Centric MarTech Stack

As the digital ecosystem continues to expand and evolve, SaaS technology has become a mission-critical component for effective marketing operations. Marketing and advertising technology falls into numerous complex and overlapping categories, with literally thousands of partners competing for your marketing dollars.

Whether you’re building your marketing tech stack from a mobile-first or web-first perspective, it can be daunting to know where to start as well as when and how to expand. And while adding or changing marketing technology requires significant investment in terms of vetting, training, development, and other resources, adaptability is key to success.

The purpose of this guide is to provide a framework for how to build a solid marketing tech stack—focusing specifically on mobile as the core platform.

    We will examine the following topics throughout the course of this guide:
  • MarTech Stack Foundations: establishing strategic goals and defining key stack solutions to consider across your product life cycle
  • Category Deep Dives: product analytics, marketing automation, mobile attribution, and customer data platforms (CDPs)
  • Advanced Considerations: evaluation criteria, getting internal buy-in, setting timeline expectations, and structural tradeoffs supported by industry trends (e.g. stack design frameworks, cost/benefit analysis, building vs. buying technology, opting for best-in-breed vs. all-in-one tools, etc.)

View Now

Guide: The Complete Guide to OTT and Connected TV Marketing

With the rise of cord cutting behavior, traditional TV ad spend has been declining in lieu of over-the-top (OTT) and digital video. OTT has made TV advertising more accessible to performance-driven marketers. Beyond the clear synergies between OTT and mobile for app advertising across screens, addressable buying methods offer more sophisticated targeting with lower barriers to entry. OTT also offers deeper insight into attribution, as advertisers are able to definitively measure one-to-one acquisition from TV advertising for the first time.

That being said, OTT is still a grey area for many—with superfluous TV terminology, fragmented options for media buying, and unclear expectations for performance and measurement, it can be tricky to know where to start.

    If you’re new to OTT or want to convince your team that testing OTT is worthwhile, this comprehensive guide on OTT television will help you understand:
  • Advanced TV terminology, buying methods and content formats
  • Key trends on the OTT audience, viewing behaviors, market share and growth
  • How OTT attribution works with AppsFlyer, in addition to industry solutions that will help you plan out your cross-device measurement strategy
  • Expert advice on the OTT media buying landscape, featuring media sources by category, targeting options, test strategies and more

View Now