Using Employee Survey Questions To Support A People Analytics Practice

As the field of people analytics expands to incorporate data gathered through relational analytics, organizational network analysis, and other streams, the employee survey remains a critical tool to support a comprehensive people analytics practice. Passive monitoring of email traffic, social media connections, proximity data, and other sources of data can indicate where there are strong and weak connections within organizations, but like demographic data or organizational hierarchy, these are descriptive statistics that do not measure the employee experience or how individuals perceive their workplace.

Responses to employee survey questions provide qualitative data representing the opinions and perceptions of employees throughout the organization. Without this data, HR can at best describe the workforce; it cannot get at how employees feel about the company or their work, or the why of employee sentiment regarding the company, leadership, management, or culture. Most importantly, it is difficult to infer what leaders can do to improve the business when they are limited to quantitative descriptive statistics. Strategic surveys that include questions related to culture, engagement, and the employee experience allow organizations to conduct crucial conversations at scale.

This guide will outline how to use employee survey questions to support a people analytics practice.

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Continuous Listening: Developing The Right Strategy For Your Organization

Continuous listening has become a buzzword in HR circles over the past several years, but many people lack clarity about the meaning of the term. Broadly defined, continuous listening refers to gathering feedback from employees about the work experience continuously throughout the employee lifecycle.

More feedback is a good thing—if it provides the insights leaders need to make improvements in the employee experience—and, by extension, the organization’s success. The most important features of a continuous listening strategy are determining what to measure and why, which survey tools will best capture the data needed by the organization, and how often to measure. This guide will examine the key considerations for designing a continuous listening strategy appropriate for your organization.

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Using Employee Survey Questions To Support A People Analytics Practice

As the field of people analytics expands to incorporate data gathered through relational analytics, organizational network analysis, and other streams, the employee survey remains a critical tool to support a comprehensive people analytics practice. Passive monitoring of email traffic, social media connections, proximity data, and other sources of data can indicate where there are strong and weak connections within organizations, but like demographic data or organizational hierarchy, these are descriptive statistics that do not measure the employee experience or how individuals perceive their workplace.

Responses to employee survey questions provide qualitative data representing the opinions and perceptions of employees throughout the organization. Without this data, HR can at best describe the workforce; it cannot get at how employees feel about the company or their work, or the why of employee sentiment regarding the company, leadership, management, or culture. Most importantly, it is difficult to infer what leaders can do to improve the business when they are limited to quantitative descriptive statistics. Strategic surveys that include questions related to culture, engagement, and the employee experience allow organizations to conduct crucial conversations at scale.

This guide will outline how to use employee survey questions to support a people analytics practice.

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The Employee Experience Playbook

As the focus on employee engagement has grown over the past several decades, an important point is often overlooked: Engagement is an outcome, the result of the entire employee experience. It is one metric, alongside many others, that helps us uncover opportunities for improving the total work experience.

The employee experience is defined by everything from the physical work environment to the relationship between employees, management, and executives, and even includes factors not directly connected to the job—health, finances, family, and social life—all of which impact employees’ total well-being. While a positive experience has always been important to reduce turnover, in our current tight labor market it becomes a real differentiator in attracting key talent

The six chapters in this playbook are focused on how you can optimize your survey program to reveal important insights throughout the total employee experience.

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Continuous Listening: Developing The Right Strategy For Your Organization

Continuous listening has become a buzzword in HR circles over the past several years, but many people lack clarity about the meaning of the term. Broadly defined, continuous listening refers to gathering feedback from employees about the work experience continuously throughout the employee lifecycle.

More feedback is a good thing—if it provides the insights leaders need to make improvements in the employee experience—and, by extension, the organization’s success. The most important features of a continuous listening strategy are determining what to measure and why, which survey tools will best capture the data needed by the organization, and how often to measure. This guide will examine the key considerations for designing a continuous listening strategy appropriate for your organization.

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The 2020 Guide to Efficient Hiring

In today’s labor market it’s more important than ever to hire the right candidate, the first time.

Check out this guide to Efficient Hiring and set your team up for success in 2020.

View Now

The 2020 Guide to Efficient Hiring

In today’s labor market it’s more important than ever to hire the right candidate, the first time.

Check out this guide to Efficient Hiring and set your team up for success in 2020.

View Now

The 2020 Guide to Efficient Hiring

In today’s labor market it’s more important than ever to hire the right candidate, the first time.

Check out this guide to Efficient Hiring and set your team up for success in 2020.

View Now

15 Digital Marketing Service Red Flags

Your digital campaigns are instrumental in driving sales, engagement and retention for your brand. The digital marketing service providers you hire to create and run these campaigns hold your business’ fate in their hands. It seems to be getting harder and harder to find excellent digital marketing service experts willing to work for you. As such, more and more brands are forced to turn to freelancing marketers and marketing agencies to outsource these projects.

Lucky for you, outsourcing your digital marketing activities can create a lot of value for your business - you just need to be careful about which digital marketing service providers you hire, how they work, and what happens to the digital campaigns upon completion. What’s a brand to do?

You can find many skilled and talented digital marketing service providers online willing to work with your company as outsourced help. However, talent alone does not indicate that a hire will get the job done successfully, and in line with your business’ vision and goals.

As such, if any new digital marketing service hire has already signed on the dotted line, yet demonstrates any of the red flags below, you’re likely working with the wrong digital marketing freelancer or agency for your business. In such a case, finding a way to swiftly end the contract is imperative to your business’ survival and success.

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7 Rules to Successfully Manage Digital Marketing Consultants in 2020

Employing a digital marketing consultant or firm to steer your business's advertising efforts in a profitable direction is a wise yet almost too easy a choice nowadays. The overwhelming availability of self proclaimed or even recommended online digital marketing agencies and advisors ironically makes finding the best match even harder than it should be. Choosing the right digital marketing consultant has become an unwanted hurdle to overcome

Based on our combined experience of over 20 years managing both in-house and outsourced digital marketing consultants and agencies we have compiled a useful checklist of rules to help you manage your online marketing advisors. The following pointers will help you evaluate their service level, communicate your desired results and maintain control of your marketing assets all within the first month of hiring.

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31 Questions You Should Ask a Freelancer or a Digital Agency

Outsourcing decisions can be risky, particularly if they involve an overwhelming variety of choices, no unified method of scoring or measuring success and your precious, limited marketing budget.

To minimize the risk involved in taking on any new hire, you need to make sure you have all the right information (aside from the information you get from sales pitches).

To ensure you’re sufficiently in the know, we’ve gathered a list of questions designed to help you get the information you need to make the right outsourcing decisions for superior digital marketing efforts and results (and some bonus tips too).

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31 Questions You Should Ask a Freelancer or a Digital Agency

Outsourcing decisions can be risky, particularly if they involve an overwhelming variety of choices, no unified method of scoring or measuring success and your precious, limited marketing budget.

To minimize the risk involved in taking on any new hire, you need to make sure you have all the right information (aside from the information you get from sales pitches).

To ensure you’re sufficiently in the know, we’ve gathered a list of questions designed to help you get the information you need to make the right outsourcing decisions for superior digital marketing efforts and results (and some bonus tips too).

View Now

15 Digital Marketing Service Red Flags

Your digital campaigns are instrumental in driving sales, engagement and retention for your brand. The digital marketing service providers you hire to create and run these campaigns hold your business’ fate in their hands. It seems to be getting harder and harder to find excellent digital marketing service experts willing to work for you. As such, more and more brands are forced to turn to freelancing marketers and marketing agencies to outsource these projects.

Lucky for you, outsourcing your digital marketing activities can create a lot of value for your business - you just need to be careful about which digital marketing service providers you hire, how they work, and what happens to the digital campaigns upon completion. What’s a brand to do?

You can find many skilled and talented digital marketing service providers online willing to work with your company as outsourced help. However, talent alone does not indicate that a hire will get the job done successfully, and in line with your business’ vision and goals.

As such, if any new digital marketing service hire has already signed on the dotted line, yet demonstrates any of the red flags below, you’re likely working with the wrong digital marketing freelancer or agency for your business. In such a case, finding a way to swiftly end the contract is imperative to your business’ survival and success.

View Now

7 Rules to Successfully Manage Digital Marketing Consultants in 2020

Employing a digital marketing consultant or firm to steer your business's advertising efforts in a profitable direction is a wise yet almost too easy a choice nowadays. The overwhelming availability of self proclaimed or even recommended online digital marketing agencies and advisors ironically makes finding the best match even harder than it should be. Choosing the right digital marketing consultant has become an unwanted hurdle to overcome

Based on our combined experience of over 20 years managing both in-house and outsourced digital marketing consultants and agencies we have compiled a useful checklist of rules to help you manage your online marketing advisors. The following pointers will help you evaluate their service level, communicate your desired results and maintain control of your marketing assets all within the first month of hiring.

View Now

The 2020 Guide to Efficient Hiring

In today’s labor market it’s more important than ever to hire the right candidate, the first time.

Check out this guide to Efficient Hiring and set your team up for success in 2020.

View Now