Link your social and CRM to drive real business value

Running paid and organic social campaigns is crucial for businesses today, but tracking likes, comments, and shares doesn’t tell you how—or if—those engagements are leading to actual sales.

The problem is a lack of data integration: Without pushing social engagement data into your CRM, it’s hard to match it with other behaviors like purchasing, applying, or donating.

Explore how Hootsuite is integrating social data into Microsoft Dynamics 365 to reach consumers in their favorite digital spaces and turn likes into real leads. Download the e-book Linking Social and CRM to learn how data integration is the key to extracting real business value from social, and what steps your business can take to truly capitalize on the time and resources it invests in social media.

Get actionable guidance into how uniting social and CRM can transform your business, ensuring you can:

  • Join the right conversations to find new customers
  • Tie identity to engagement for a more complete customer profile
  • Improve custom audience targeting to strengthen your social media ROI

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Measuring Cybersecurity Controls Effectiveness with Security Validation

As anyone reading this paper likely knows, protecting an organization from advanced attacks is no easy task. Year after year, breaches continue to occur with seemingly equal or larger impact than the prior year. Yet every year, we hear about claimed improvements in security controls. What gives? Are we still not spending enough money on cybersecurity? Are the tools not working? Is it our cybersecurity teams’ fault? While the answer to this likely lies somewhere in the middle of all these questions and depends on each individual organization’s security strategy, some numbers are clear, and the picture isn’t exactly pretty. According to Ernst and Young’s 2020 paper titled “How does security evolve from bolted on to built-in?”:

  • 20% of organizations are extremely confident that the cybersecurity risks and mitigation measures presented to them can protect the organization from major cyberattacks.
  • 25% of organizations can quantify in financial terms the effectiveness of their cyber spend.
  • 26% of breaches in the past 12 months were detected by the security operations center (SOC).

This paper will explore best practices for getting in front of these issues by measuring cybersecurity control effectiveness. It will explore the field of security validation technologies, what they can do, how they came to be and the key capabilities to consider when choosing a security validation strategy.

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Remediation and Hardening Strategies for Microsoft 365 to Defend Against UNC2452

This past winter, FireEye uncovered a widespread campaign conducted by a threat group we labeled UNC2452. In some of the intrusions linked with this campaign, the attackers used their access to on-premises networks to infiltrate Microsoft 365 environments. An estimated 60,000 organizations have been affected.

Because there is no formal security boundary between on-premises networks and cloud services provided by Microsoft 365, a thorough review of potentially affected cloud environments may be necessary.

This paper will help you understand the nature of this attack and outline steps you can take to detect and protect your potentially compromised environments. You can learn about:

  • The four main techniques threat actors are using to exploit Microsoft 365
  • Actionable detection and remediation strategies for each threat
  • Hardening recommendations for your Microsoft 365 environment

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Adopting a Next Generation Data Security Strategy

This white paper highlights how organizations can adopt a next generation data security strategy that bridges security technologies deployed across heterogeneous and highly distributed environments. Organizations are lacking a centralized view of their data security risk posture, compounded by the complexity of managing security across distributed environments. This lack of visibility results in an ineffective way of prioritizing alerts and assessing the business impact of lost or stolen data assets. Taking a holistic approach affords organizations a comprehensive view of existing security risks to sensitive data.

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Adopting a Next Generation Data Security Strategy

This white paper highlights how organizations can adopt a next generation data security strategy that bridges security technologies deployed across heterogeneous and highly distributed environments. Organizations are lacking a centralized view of their data security risk posture, compounded by the complexity of managing security across distributed environments. This lack of visibility results in an ineffective way of prioritizing alerts and assessing the business impact of lost or stolen data assets. Taking a holistic approach affords organizations a comprehensive view of existing security risks to sensitive data.

View Now

Adopting a Next Generation Data Security Strategy

This white paper highlights how organizations can adopt a next generation data security strategy that bridges security technologies deployed across heterogeneous and highly distributed environments. Organizations are lacking a centralized view of their data security risk posture, compounded by the complexity of managing security across distributed environments. This lack of visibility results in an ineffective way of prioritizing alerts and assessing the business impact of lost or stolen data assets. Taking a holistic approach affords organizations a comprehensive view of existing security risks to sensitive data.

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AI Transformation Playbook

AI (Artificial Intelligence) technology is now poised to transform every industry, just as electricity did 100 years ago. Between now and 2030, it will create an estimated $13 trillion of GDP growth. While it has already created tremendous value in leading technology companies such as Google, Baidu, Microsoft and Facebook, much of the additional waves of value creation will go beyond the software sector.

This AI Transformation Playbook draws on insights gleaned from leading the Google Brain team and the Baidu AI Group, which played leading roles in transforming both Google and Baidu into great AI companies. It is possible for any enterprise to follow this Playbook and become a strong AI company, though these recommendations are tailored primarily for larger enterprises with a market cap/valuation from $500M to $500B.

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Redefining Quality Control with AI-powered Visual Inspection for Manufacturing

Emerging technology — from the introduction of assembly lines to the Internet of Things — has always defined manufacturing.

With the creation of computers and early automation came traditional machine vision, in which machines analyze photos of parts and components for defects based on a set of human-defined rules. While it reduces human error, traditional machine vision lacks the capacity to solve for pain points like complex defects and changing environments.

Today, more sophisticated artificial intelligence (AI), including machine learning (ML) and deep learning (DL), allows manufacturers to use AI-powered visual inspection to enhance quality and reduce costs. But even now, only 5% of manufacturing companies have a clearly defined strategy for implementing AI.

Companies need strategies to overcome challenges in visual inspection, which still relies heavily on human inspectors or inflexible rules-based machine vision. The cost of sending defective pieces to customers — both in reputation and in recalls — isn’t sustainable in a competitive global environment.

The right AI platforms offer tools that can enhance quality control and cut costs — after users tackle key obstacles.

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Accelerate AI Adoption

Landing AI’s industrial AI platform consists of a suite of interconnected tools that enables you to build, deploy, manage and scale AI solutions for visual inspection in an end-to-end workflow.

Designed from the bottom up to enable manufacturers to take projects from concepts to scalable solutions with speed, LandingLens minimizes customization and scaling challenges. While AI models are unique, leveraging universal tools can expedite complex projects. Built for evolving data, LandingLens is comprised of a suite of tools to automate machine learning for industrial vision.

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Drive Better Business Outcomes

Any downtime caused by poor database performance interrupts business operations, has a negative impact on productivity, and can directly affect the bottom line. And enterprise applications like SQL Server are the backbone of any organization.

Read our whitepaper to see how you can ensure your organization is operating at peak performance by applying comprehensive monitoring to improve business outcomes.

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Manage the Multiple Database Journey

To ensure adequate transactional capacity, most enterprises have adopted a multi-database strategy—using several different database platforms to store different classes or categories of data. So, there’s been a surge in the number of databases in use at most organizations, with database managers increasingly responsible for numerous instances.

In the multi-database environment, ensuring each individual database operates at its optimal level is critical. And since database platforms don’t all operate the same way, database managers must gain expertise on the multiple platforms. They also must continue to conduct performance tuning, maintain high availability, and ensure data security—again for multiple platforms.

Read our whitepaper to see how your business can best manage multiple databases.

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Adopting a Next Generation Data Security Strategy

This white paper highlights how organizations can adopt a next generation data security strategy that bridges security technologies deployed across heterogeneous and highly distributed environments. Organizations are lacking a centralized view of their data security risk posture, compounded by the complexity of managing security across distributed environments. This lack of visibility results in an ineffective way of prioritizing alerts and assessing the business impact of lost or stolen data assets. Taking a holistic approach affords organizations a comprehensive view of existing security risks to sensitive data.

View Now