Today, the UX of an app has come to embody the characteristics of a product or service that are important to the individual. It’s the recognized feeling one receives when interacting with the app, how pervasive the app becomes throughout one’s life and the lasting memory the individual has after connecting with the business.

But a good UX, while ideally delivering enduring business results, must overcome obstacles to be successful. For instance, not every app type has the same user experience. Web apps, while easier to maintain and extend to the mobile device, don’t always render well across different devices ultimately driving organizations to develop new native mobile apps in order to deliver the optimal user experience expected. But native apps possess their own challenges with security being a primary concern.