This is a book about a very important, yet often misunderstood topic in the OEM software world, the topic of self-service data, analytics and automation.

Self service is no longer something software providers can ignore or approach in a haphazard fashion. Empowering users with the ability to collect, analyze and automate their data, and yours, can fundamentally change how a software product functions. Ensuring the right people always have access to the right information at the right times can be game-changing. Frankly, if your product doesn’t have self-service capabilities, you risk losing your users to platforms and products that do.