Buyer’s Checklist: Mobile Application Platforms

To build and run quality mobile applications, you need an enterprise-strength platform that addresses the broader backend integration issues including security and data access management. You need a platform that can scale app development and management across your organization; that can accelerate backend integration, simplify ongoing maintenance and enable you to build once and deploy across virtually any device.
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Build more robust native mobile applications with IBM MobileFirst Platform Foundation

Developers are responding to the demand and high expectations for mobile apps by building native mobile apps. This approach can be more costly because you have to develop code for each platform. The benefit, however, is native mobile apps can use the full capability of the mobile device. Read the white paper and start improving your organization’s ability to deliver more effective native mobile apps
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Enabling Faster, More Consistent Business Decisions in Enterprise Applications

At the risk of stating the exceptionally obvious: Without storage, we would have no digital data. From being very much—and so-named at the time—a peripheral to early batch-based and CPU-focused IT effort, storage is now front and center in contemporary IT. This paper reviews the increasingly popular OpenStack cloud platform and the abilities that IBM storage solutions provide to enable and enhance OpenStack deployments. But before addressing those specifics, it is useful to remind ourselves of the “whys and wherefores” of cloud computing.
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VMware vSphere Backups: What are you Missing?

Backups used to be easy. Just check the time stamp or the archive bit. If it changed, then back up the file.

Suddenly virtualization became popular, as did server applications. The unstructured data inside files and folders found itself sharing the datacenter with all manner of applications and databases. Virtual machines (VMs) joined physical machines as the method of delivering IT services.

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Data Deduplication in Windows Server 2012 R2 in Depth

Data deduplication has been around for years and comes in many forms. Most people think about expensive storage arrays when they talk about deduplication but that is certainly not the only type of data deduplication technology.

This white paper examines the data deduplication technology embedded in Windows Server 2012 R2 and the benefits it can bring to your environment. The discussion includes how it works and the possible scenarios for using Windows Server 2012 R2 data deduplication.

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Video Cloud Helps Puma Drive Customer Engagement Across Every Screen

PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey.

While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.

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Brightcove Exact-Target

Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
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Video Content Roundup

Internet users are spending more time than ever with digital video, and marketers have noticed. To help you stay on top of the latest trends in video content, eMarketer has curated a roundup of some of our latest coverage on the subject, including statistics, insights and interviews.
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IBM MobileFirst Platform Developer Edition

IBM Worklight Developer Edition V6.2 is a collection of three self-contained, easy-to-install development tools:

1) Worklight Studio
Use this Eclipse plugin to quickly build, run, and manage mobile web, hybrid, and native apps.

2) Command Line Interface
As an alternative to the Worklight Studio plugin, you can create and manage native and hybrid apps using your own preferred environments for editing and continuous integration.

3) Mobile Test Workbench
If you have Worklight Studio installed, you can automate the functional testing of Android and iOS apps built with Worklight Studio.

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Good Apps, Bad Apps – The ROI of Creating Exceptional Mobile Moments

Since smartphones launched in 2007, their number has surpassed the 1.5 billion mark — equivalent to nearly one-quarter of the world’s population. The convenience and control afforded by the smartphone and its cousin, the tablet, have changed what we expect and want in mobile: experiences driven by our individual context that delight us as employees and consumers. Forrester calls this the “mobile mind shift.” Successful applications build relationships with customers, while unsuccessful applications waste resources and turn customers away. It has never been more critical for companies to get it right the first time. Download this paper to learn about the key findings from Forrester's August 2014 mobile app study.
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Integrate Your Business With Middleware

Being successful in today’s business climate requires the ability to provide the right services and the right information at the right time. Companies that can quickly modify and integrate applications and data are better able to create rich composite services and drive process efficiency. Modernizing application infrastructure holds the key to ensuring IT departments can deliver the flexibility and process automation needed to support efficient business operation.
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