Webcast: Mobile Advertising POVs on the latest Performance IndeX

UA veterans and marketing newbies alike will gain actionable insights.

Join us in a conversation with Jeet Niyogi (Playtika), Melissa Lertsmitivanta (realtor.com), Adam Lovallo (Grow.co), and Sunil Bhagwan (AppsFlyer) as they discuss their POVs on the latest findings of AppsFlyer's semi-annual Performance IndeX report.

The Performance IndeX provides marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2019, edition X analyzes 25 billion installs and 52 billion app opens of over 16 thousand apps around the world.

    Watching this webcast, you'll learn:
  • Latest media source rankings by vertical (e.g. finance, entertainment, and gaming sub genres).
  • Retargeting rankings by region.
  • Growth insights on Google, Facebook, Apple Search Ads, Snap, ironSource, AppLovin, Unity Ads and more.

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Guide: How to Build a Mobile-Centric MarTech Stack

As the digital ecosystem continues to expand and evolve, SaaS technology has become a mission-critical component for effective marketing operations. Marketing and advertising technology falls into numerous complex and overlapping categories, with literally thousands of partners competing for your marketing dollars.

Whether you’re building your marketing tech stack from a mobile-first or web-first perspective, it can be daunting to know where to start as well as when and how to expand. And while adding or changing marketing technology requires significant investment in terms of vetting, training, development, and other resources, adaptability is key to success.

The purpose of this guide is to provide a framework for how to build a solid marketing tech stack—focusing specifically on mobile as the core platform.

    We will examine the following topics throughout the course of this guide:
  • MarTech Stack Foundations: establishing strategic goals and defining key stack solutions to consider across your product life cycle
  • Category Deep Dives: product analytics, marketing automation, mobile attribution, and customer data platforms (CDPs)
  • Advanced Considerations: evaluation criteria, getting internal buy-in, setting timeline expectations, and structural tradeoffs supported by industry trends (e.g. stack design frameworks, cost/benefit analysis, building vs. buying technology, opting for best-in-breed vs. all-in-one tools, etc.)

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Guide: The Complete Guide to OTT and Connected TV Marketing

With the rise of cord cutting behavior, traditional TV ad spend has been declining in lieu of over-the-top (OTT) and digital video. OTT has made TV advertising more accessible to performance-driven marketers. Beyond the clear synergies between OTT and mobile for app advertising across screens, addressable buying methods offer more sophisticated targeting with lower barriers to entry. OTT also offers deeper insight into attribution, as advertisers are able to definitively measure one-to-one acquisition from TV advertising for the first time.

That being said, OTT is still a grey area for many—with superfluous TV terminology, fragmented options for media buying, and unclear expectations for performance and measurement, it can be tricky to know where to start.

    If you’re new to OTT or want to convince your team that testing OTT is worthwhile, this comprehensive guide on OTT television will help you understand:
  • Advanced TV terminology, buying methods and content formats
  • Key trends on the OTT audience, viewing behaviors, market share and growth
  • How OTT attribution works with AppsFlyer, in addition to industry solutions that will help you plan out your cross-device measurement strategy
  • Expert advice on the OTT media buying landscape, featuring media sources by category, targeting options, test strategies and more

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Whitepaper – Driving Healthcare Innovation with Microservices

The healthcare industry has been affected by disruption and the need for healthcare innovation. Legislative, market, and technology pressures make it imperative for healthcare organizations — including hospitals and health systems, payers, and life sciences companies — to become more agile.

IT teams in the industry are considering a microservices-based architecture as a means of accelerating healthcare innovation and increasing project delivery speed. MuleSoft research suggests that application development productivity increases of up to 10x are possible. Healthcare specifically stands to benefit from this architectural paradigm.

This whitepaper will address:

  • Design principles for a microservices architecture
  • How Anypoint Platform can help you implement microservices best practices

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Whitepaper – Open Banking platform strategy

Financial services has seen more disruptive technologies introduced over the past three years than any other industry. But in today’s climate, customers now rely on digital banking experiences to make critical financial decisions. Now more than ever, banks must provide these critical and useful services for customers, and they are turning to Open Banking to do so.

Read this whitepaper to learn:

  • Three strategic mindsets that drive digital transformation in banking.
  • A four-step guide to building an Open Banking digital platform strategy with APIs.
  • How one global top tier bank developed a digital platform to transcend disjointed customer experiences.

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Choosing the Right Campus CMS

Every great college or university deserves a great content management system.

In fact, every higher education institution needs a great web content management system (CMS)—it’s no less essential than a student information or learning management system. Without a CMS—or with one that’s a bad fit—you’ll find it increasingly difficult to realize recruiting goals and deliver the online experience your audiences expect.

This white paper offers a sample needs assessment for evaluating a CMS for a higher ed institution and typical areas of overspending that can occur.

What's covered in this white paper:

  • General explanation of a web content management system
  • Factors that should inform your CMS selection decision
  • Specific CMS features to consider
  • How to get started after you've made your selection

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Achieving interoperability in healthcare with APIs

While the majority of healthcare providers have implemented an EHR system, most are incompatible with the full slate of clinical and non-clinical systems necessary to exchange critical health information and ultimately, provide the highest quality of care.

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7 steps to cultivating a thriving API ecosystem

The world is undergoing digital transformation in every industry and, increasingly, in our daily lives. APIs are the digital access point to the business capabilities that power the digital economy. On the one hand, organizations such as HSBC, Wells Fargo, and Splunk are transforming into companies of the future by building their businesses on the bedrock of API-led connectivity. On the other hand, companies that lack APIs are finding it difficult to innovate and keep pace in the digital age. The most successful digital organizations recognize that their APIs grow in value the more they are connected to a broader ecosystem of applications, developers, partners, and customer experiences.

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Migrate to SAP S/4HANA with MuleSoft

Launched in 2015, SAP S/4HANA represents a major step forward in enterprise resource planning (ERP) software. However, with this change, SAP is ending support for SAP ERP in 2025, requiring existing customers to upgrade to S/4HANA.

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How APIs power digital transformation for energy and utilities

The energy and utilities industries are undergoing a dramatic shift driven by rising stakeholder and customer expectations, increasing economic and political uncertainty, and emerging new technologies. Stakeholders demand greater transparency into the supply chain to optimize operations and cut costs. Customers demand easier access to their data as well as digital channels to increase engagement with their energy and utilities providers. Geopolitical activity, coupled with changing governmental policy, drives unparalleled industry uncertainty. Moreover, advancements in technology, such as IoT and renewable energy sources, are opening up new business opportunities, while at the same time increasing competition. Business leadership must prepare their organizations to adapt and evolve with the industry.

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Back Office Automation Starts with IT: Digitizing Financial Services with Low-Code Platforms

Financial institutions today operate between three distinct worlds: the front-office, middle-office, and back-office. While each office is a vital part of the organization, the amount of investments for each could not be more unbalanced. The front-office receives a significant amount of resources, and understandably so, as financial institutions aim to keep up with consumer expectations and compete with fintech companies. Unfortunately, it means the middle- and back-office fall lower and lower on the priority list, leaving the IT team struggling with limited resources, staff, and budget.

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Open Source Security And Risk Analysis Report

Synopsys helps development teams build secure, high-quality software, minimizing risks while maximizing speed and productivity. Synopsys, a recognized leader in application security, provides static analysis, software composition analysis, and dynamic analysis solutions that enable teams to quickly find and fix vulnerabilities and defects in proprietary code, open source components, and application behavior.

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Navigating the Open Source Risk Landscape

Open source use isn’t risky, but unmanaged use of open source is.

Open source software forms the backbone of nearly every application in every industry. Chances are that includes the applications your company develops as well. If you can’t produce an accurate inventory of the licenses, versions, and patch status of the open source components in your applications, it’s time to assess your open source management policies.

This paper provides insights and recommendations to help organizations and their development and IT teams better manage the open source risk landscape. It covers:

  • Open source license risk and the need to identify and catalog open source licenses
  • Security risk that comes with open source use and inadequate vulnerability management
  • Operational open source risk, version control, and the dangers of using inactive components

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The DIY Guide to Open Source Vulnerability Management

According to SAP, more than 80% of all cyber attacks are happening on the application layer,1 specifically targeting software applications rather than the network.

Hackers take the easiest path when determining exploits and choose applications that offer the best attack surface opportunities. Those opportunities are generally created by unpatched or outdated software.

For example, Heartbleed, a dangerous security flaw, critically exposes OpenSSL, an open source project used in hundreds of thousands of applications that need to secure communications over computer networks against eavesdropping. Yet 56% of all OpenSSL versions that Cisco Security Research examined in its 2015 security report2 were still vulnerable to Heartbleed, more than two years after the Heartbleed vulnerability was first disclosed and a patched version issued.

This illustrates the difficulty organizations have in inventorying and managing open source components rather than a lack of security diligence. Without a comprehensive list of open source components in use, it is nearly impossible for any organization to identify specific applications that use vulnerable components.

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The Next Wave of Manufacturing Global Enterprise Cloud Deployments

Through extensive research insights obtained from 2,650 global IT decision-makers, the second annual Enterprise Cloud Index (ECI) report describes the true state of global enterprise cloud computing deployments and plans. The report reveals key strategies being implemented by manufacturing IT professionals and how they compare to enterprise cloud experiences and plans in other verticals around the world.In this webinar, we will discuss the findings of the report and what it tells us about how the most successful manufacturers are running their business applications today, where they plan to run them in the future, their challenges with cloud computing, and how their cloud initiatives stack up against other IT projects and priorities.By attending this exclusive discussion, you will learn:

  • What features and capabilities manufacturing enterprises prioritize in the cloud.
  • The manufacturing industry’s preferred cloud model.
  • The main factors driving cloud deployment decisions.
  • Where manufacturing data centers are headed in the near future.

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