You don’t need another CMS. You need a smarter way to manage content.
Content infrastructure provides both the central hub for creating, editing and managing your content, and the tools to ship it to every digital platform. Learn how to get started for free in 5 easy steps.
Why some digital teams deliver faster than the competition
Companies are expanding content teams and adding freelancers to keep up with the demand for more content across digitalproducts. So why does content delivery still occur at a snail's place? Content bottlenecks occur when legacy systems and processes fail to keep up with what digital teams need to deliver. As companies embrace more agile development approaches and organize teams to deliver new digital products faster, monolithic systems are holding them back.
In this paper we'll look at four areas where content bottlenecks are slowing down digital teams, and strategies to "break the bottleneck"- helping you improve efficiency, avoid delays and ship faster.
Download the report to learn more.
How can you secure your apps and services without compromising your schedule? (Hint: It’s all in the automation.) Enterprises are using hybrid cloud technologies to enrich the user experience and power their digital transformation. But running applications in public clouds while managing the application data in private clouds makes for a unique set of security requirements. We discuss the challenges that DevOps teams face in hybrid environments and how those challenges can be overcome.
You don’t need another CMS. You need a smarter way to manage content.
Content infrastructure provides both the central hub for creating, editing and managing your content, and the tools to ship it to every digital platform. Learn how to get started for free in 5 easy steps.
Legacy technology costs more than you think
Turnover among top talent is an expensive problem, costing an estimated 33% of an employee’s annual salary, according to Work Institute. Devskiller calculated that losing a developer can cost $33,000 - $60,000 or more in lost productivity, including time spent by managers on hiring.
In this report, we explore how CMSes impact retention and hiring for the most in-demand roles with a deeper dive into how legacy systems contribute to frustration and high turnover. This information will help elevate the conversation around your CMS by demonstrating that selecting the way you manage content is more than a tactical decision. It's a strategic business driver that impacts your whole organization's ability to retain top talent and foster future digital leaders.
Why some digital teams deliver faster than the competition
Companies are expanding content teams and adding freelancers to keep up with the demand for more content across digitalproducts. So why does content delivery still occur at a snail's place? Content bottlenecks occur when legacy systems and processes fail to keep up with what digital teams need to deliver. As companies embrace more agile development approaches and organize teams to deliver new digital products faster, monolithic systems are holding them back.
In this paper we'll look at four areas where content bottlenecks are slowing down digital teams, and strategies to "break the bottleneck"- helping you improve efficiency, avoid delays and ship faster.
Download the report to learn more.
Among B2B communities, 2017 brought upon several new concepts, trends and technologies...But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.
Download ZoomInfo's latest eBook to step-by-step guide for optimizing account & contact data to support an account-based marketing strategies, including:
It’s no secret Customer Relationship Management (CRM) systems support sales operations and leadership. It’s also no secret that field reps, whether Account Executives or Sales Development Representatives, despise CRMs.
Not only does it take too much time to document activities and handle administrative tasks, but the entire system is predicated on keeping up with customer and prospect data. And make no mistake: if fueled by dirty data, your CRM becomes another obstacle hindering your team's success.
Leveraging research and commentary from industry analysts, this eBook explores how to utilize data quality solutions to empower your entire sales organization – from leadership and operations to those on the frontlines in the field – and avoid the time suck that is CRM maintenance, while also optimizing its intended use case as the tool companies call the “single source of truth” for customer lifecycle management.
Accounts buy, but it’s the people – stakeholders, decision makers & influencers – who decide. Marketing Intelligence empowers B2B sales ops to identify high-value accounts which match an organization’s Ideal Customer Profile (ICP) based on firmographic, technographic and real-time buying signals.
So, which vendors help organizations capitalize on these insights?
Access your complimentary report of the G2 Crowd Grid® for Marketing Account Intelligence - a visual display which showcases the marketplace rankings based on benchmarks for both market trend analysis and product comparison from actual sales and marketing professionals!
Ensure account-based marketing success.
So, you’re thinking about implementing ABM?
NEWSFLASH: Account-based marketing is back and more popular than ever! Despite rampant success stories, far too often, we see sales and marketing teams fall into common traps that derail programs before campaigns even kick-off.
Download ZoomInfo’s latest eBook to learn how to avoid the following critical errors associated with ABM strategies:
The objective of a cold call is neither to convince, nor is it to sell. The goal is to establish communication and schedule a follow up meeting. However, the road to success is often lined with obstacles, from gatekeepers and voicemails, to inefficient and tedious prospecting endeavors.
ZoomInfo designed this e-Book with the intent to help you maximize your cold calling success. Sure, it can be painful at times, but when using the right tools and tactics, cold calling is still an effective way to generate quality leads.
Download ZoomInfo’s latest eBook for a number of cold calling tips & tricks to help you increase your connect rate and generate more leads to fuel your funnel.
Why improving your call to connect rate is the key to beating sales goals.
Often, the sales reps who fail to hit the phones hard, are the ones wondering how they missed their quota. That said, while hitting the phones, not all sales outreach is created equal. Consider the following:
With so much upside, leveraging B2B sales intelligence vendors to support sales goals is a no brainer...
But far too often organizations fail to properly evaluate vendors during the selection process. The result? Headaches and sunk costs.
Download ZoomInfo’s checklist to learn how to evaluate:
Is your sales team equipped with the tools needed to exceed their quota?
Is your sales team equipped with the tools needed to exceed their quota?
Using ZoomInfo’s field surveys and exclusive research, third-party industry studies, and analyst briefs, this report aims to help B2B sales leaders understand: