Pervasive, stringent cybersecurity that also supports productivity goals is achievable. More than just an essential function, IT security can help companies differentiate themselves from their competition and boost their reputations. Mid-market businesses can benefit from Dell Technologies solutions that protect all of IT, including devices, data, and datacenters, on-premises and in the cloud.

Balanced security requires firms to transition from treating privacy and data security as compliance requirements to one that champions privacy and uses its technology prowess to differentiate the brand. Any misstep with or changes to the IT infrastructure can and will exacerbate complexity, which is why building a balanced security strategy is so important. A balanced security strategy negates complexity by keeping up with the pace of technological change as well as industry disruption and evolving regulatory compliance. In March 2019, Dell commissioned Forrester Consulting to evaluate the evolving security trends and technology needed to protect and enable employees. Our study found that empowering employees while adhering to security protocols improves employee productivity. Forrester conducted an online survey of 887 senior business and IT decision makers to explore this topic.

In a digital business, processes are rarely, if ever, confined to the infrastructure of the company. Customers and employees engage across numerous digital channels and dozens of third-party relationships critical to operations. IT leaders must rapidly evolve to protect their firms’ brands, strengthen their reputations, and build customer trust. To do so, security and productivity should go hand-in-hand, and that means a well-defined policy framework, metrics that demonstrate business value, and a business-aligned strategy that ties all this together.

Security leaders have been in front of boards and executive committees long enough to know that security metrics that simply portray statistics from monitoring tools, or count the number of malware attacks, have relatively no value for those executives who drive corporate strategy and budgets. Protecting sensitive data of the company, the employees, and their customers isn’t just a compliance obligation. It is a business imperative. Managing the security of the business is no easy task. Today’s security environment is becoming more complex and difficult to manage. Businesses are struggling to source talented employees. This is exactly why working alongside the right technology partners will help push security, risk, and compliance objectives forward.

Driving growth in the face of increased competition and tighter margins is a challenge for businesses that need to cost effectively acquire new customers while retaining existing ones. And while mid-market firms widely accept that technology is critical to achieving this goal, the key is figuring out how to best use it to drive competitive value through customer relationships.

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Businesses must continuously focus on driving growth and retaining existing customers. Growth is mainly dependent on the ability to innovate and bring new offerings to market, while customer retention requires building consistent positive experiences. In today's continuous economy, opportunities need to be identified and acted upon quickly, but this can be challenging when facing resource constraints and limited scalability.

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Scaling your business leads to revenue growth and opportunity, but did you know that focusing on productivity can build a competitive advantage? In a successful environment, business leaders can analyze insights and apply them to situations where they create the most benefit. Additionally, employees can call on resources whenever and wherever needed—they use tools that help them stay in sync with customers and ahead of the competition.

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Businesses can leverage IT resources, both people and equipment, to drive down costs and increases profitability. To succeed, they will need to make the most of internal skills and allow IT staff to focus on activities with the highest payback. They will also need an infrastructure strategy that scales to meet the needs of the future, making sure that new demands don’t mean the end of effective cost management.

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