Sponsor: Mayple

Your digital campaigns are instrumental in driving sales, engagement and retention for your brand. The digital marketing service providers you hire to create and run these campaigns hold your business’ fate in their hands. It seems to be getting harder and harder to find excellent digital marketing service experts willing to work for you. As such, more and more brands are forced to turn to freelancing marketers and marketing agencies to outsource these projects.

Lucky for you, outsourcing your digital marketing activities can create a lot of value for your business - you just need to be careful about which digital marketing service providers you hire, how they work, and what happens to the digital campaigns upon completion. What’s a brand to do?

You can find many skilled and talented digital marketing service providers online willing to work with your company as outsourced help. However, talent alone does not indicate that a hire will get the job done successfully, and in line with your business’ vision and goals.

As such, if any new digital marketing service hire has already signed on the dotted line, yet demonstrates any of the red flags below, you’re likely working with the wrong digital marketing freelancer or agency for your business. In such a case, finding a way to swiftly end the contract is imperative to your business’ survival and success.

Employing a digital marketing consultant or firm to steer your business's advertising efforts in a profitable direction is a wise yet almost too easy a choice nowadays. The overwhelming availability of self proclaimed or even recommended online digital marketing agencies and advisors ironically makes finding the best match even harder than it should be. Choosing the right digital marketing consultant has become an unwanted hurdle to overcome

Based on our combined experience of over 20 years managing both in-house and outsourced digital marketing consultants and agencies we have compiled a useful checklist of rules to help you manage your online marketing advisors. The following pointers will help you evaluate their service level, communicate your desired results and maintain control of your marketing assets all within the first month of hiring.

Outsourcing decisions can be risky, particularly if they involve an overwhelming variety of choices, no unified method of scoring or measuring success and your precious, limited marketing budget.

To minimize the risk involved in taking on any new hire, you need to make sure you have all the right information (aside from the information you get from sales pitches).

To ensure you’re sufficiently in the know, we’ve gathered a list of questions designed to help you get the information you need to make the right outsourcing decisions for superior digital marketing efforts and results (and some bonus tips too).

Outsourcing decisions can be risky, particularly if they involve an overwhelming variety of choices, no unified method of scoring or measuring success and your precious, limited marketing budget.

To minimize the risk involved in taking on any new hire, you need to make sure you have all the right information (aside from the information you get from sales pitches).

To ensure you’re sufficiently in the know, we’ve gathered a list of questions designed to help you get the information you need to make the right outsourcing decisions for superior digital marketing efforts and results (and some bonus tips too).

Your digital campaigns are instrumental in driving sales, engagement and retention for your brand. The digital marketing service providers you hire to create and run these campaigns hold your business’ fate in their hands. It seems to be getting harder and harder to find excellent digital marketing service experts willing to work for you. As such, more and more brands are forced to turn to freelancing marketers and marketing agencies to outsource these projects.

Lucky for you, outsourcing your digital marketing activities can create a lot of value for your business - you just need to be careful about which digital marketing service providers you hire, how they work, and what happens to the digital campaigns upon completion. What’s a brand to do?

You can find many skilled and talented digital marketing service providers online willing to work with your company as outsourced help. However, talent alone does not indicate that a hire will get the job done successfully, and in line with your business’ vision and goals.

As such, if any new digital marketing service hire has already signed on the dotted line, yet demonstrates any of the red flags below, you’re likely working with the wrong digital marketing freelancer or agency for your business. In such a case, finding a way to swiftly end the contract is imperative to your business’ survival and success.

Employing a digital marketing consultant or firm to steer your business's advertising efforts in a profitable direction is a wise yet almost too easy a choice nowadays. The overwhelming availability of self proclaimed or even recommended online digital marketing agencies and advisors ironically makes finding the best match even harder than it should be. Choosing the right digital marketing consultant has become an unwanted hurdle to overcome

Based on our combined experience of over 20 years managing both in-house and outsourced digital marketing consultants and agencies we have compiled a useful checklist of rules to help you manage your online marketing advisors. The following pointers will help you evaluate their service level, communicate your desired results and maintain control of your marketing assets all within the first month of hiring.