This paper highlights the many benefits that IBM Exceptional Digital Experience, together with IBM's Marketing Optimization solution, that organizations can harness to deliver a unique and personalized digital experience. IBM Exceptional Digital Experience and IBM Marketing Optimization solution can help organizations differentiate their digital brand; reach customers and prospects across nearly any channel; deliver tailored, relevant messages; and easily launch and schedule marketing campaigns. Real-time customer insights and analytics woven into these two solutions maximize ROI for digital channels and marketing investments.

It's no secret today's IT workforce is resource constrained. Doing more with less is a mantra. In addition, IT is now expected to on-board new skills and technologies quickly. Technology professionals must be able to ship new apps and products at a breakneck pace. Using yesterday's IT strategies won't cut it anymore. Today's IT needs to be re-structured away from large teams and rigid IT stacks to a more adaptable, solutions approach. In particular, IT needs flexible and predictable patterns of expertise. By patterns, we mean recurring and repeatable solutions to standard business problems. These patterns can speed time to delivery and enable IT to move more quickly and with greater agility.
This IT Manager's Journal (ITMJ) makes the decisive business case for a patterns-based approach to IT. The paper lays out ten ways patterns can reduce time to action and create more efficiencies. Topics covered include Business Process Management (BPM), Databases and Database as a Service (Daas), IT patterns, patterns-based IT strategy, and much more. Download this exclusive ITMJ today and learn how your IT department can successfully implement a patterns-based approach today.

The enterprise database provides the critical foundation for any SAP implementation. It must deliver exceptional performance for timely decision making while controlling costs and complexity. IBM® DB2® is uniquely designed to fulfill this need. This brochure highlights: IBM® DB2® with BLU Acceleration includes new capabilities that help enhance performance, simplify management and reduce the total cost of ownership for organizations using the SAP NetWeaver Business Warehouse application.

This white paper discusses how IBM InfoSphere can support the integration and governance of Big Data in insurance. The white paper reviews common Big Data use cases including Telematics and Usage-Based Insurance, Claims Fraud Analytics, Next Best Action, Catastrophe Modeling and Producer Optimization.

This white paper discusses how IBM InfoSphere can support the integration and governance of Big Data in healthcare. The white paper reviews three case studies including predictive analytics with Electronic Medical Records, time series data in a neonatal intensive care unit and predictive pathways for disease.

While many IT professionals know that a good reference architecture can improve business performance, many still aren't sure how to pick the right one. And more importantly, a section of these IT pros -- especially those in SMBs -- still don't know how the right reference architecture can speed up their crucial business processes. The best reference architectures can help IT pros deal with the constant demands to implement new workloads, expand existing ones, and keep the current. This IT Managers' Journal is designed to help IT professionals better understand the role the right reference architecture can play in their businesses -- and how they can get the most out of it. The systems profiled in this journal make it easy to meet the demands of the business, propel growth, and help your business gain a competitive edge. Download this IT Manager's Journal to learn more.

This IBM® Redbooks® Solution Guide explains the business and technical value of emerging patterns of expertise in cloud computing, with specific applicability to IBM PureApplication™ System, IBM Workload Deployer, IBM SmartCloud® Orchestrator, and IBM SmartCloud Application Services. It explains how patterns help companies use the different cloud environments that IBM offers.

The IBM portfolio combines data warehousing, business analytics and information management software, hardware and solutions. Businesses can use IBM technologies to increase agility, boost performance, lower TCO, maximize value of data assets and make better decisions, faster.

Big data is probably the single most important trend in information usage for both business and IT in the past decade. It is changing the way companies make decisions, do business, succeed or fail. Using information and insights intelligently to anticipate and profit from change.

A highly scalable database platform, the IBM PureData System for Transactions has all the things you need to manage data: factory-integrated and optimized server, storage, network and software resources selected and tuned specifically for the demands of transactional processing.