This might not have been the case ten years ago, but today, every company needs to have an internal communications department in place, regardless of its size, structure, or operating sector.

Analyzing the need for such a department while putting an emphasis on the importance of delivering effective employee communications, but also state the significance of implementing benchmarks for the measurement of the success of internal communications efforts is mandatory for all businesses. In comprehensively going through those aspects and the characteristics of employee communications, its main focus, major challenges, and how communications teams should operate, this white paper will present what those benchmarks are and how to set them in order to improve employee communications and achieve all company goals.

These questions are worth the consideration of every internal communicator because 29% of employees say their company’s internal communications isn’t working.

Worse yet, 70% of U.S. employees are not engaged at work. These are alarming statistics and can have catastrophic implications for companies without proper internal communication practices in place.

The average American spends over 4 hours per day staring at their smart phone screen and text messaging is responsible for ¼ of that time. There simply is no other channel that can cut through the clutter and reach all demographics like SMS marketing.

• Text messaging is the most used form of communication today.
• User friendly platform.
• Resources for navigating compliance.
• Enterprise throughput via Microsoft cloud based technology.

We are living in an age in which communication channels are always open, bombarding us with notifications and messages either from your families, friends, employers, or the brands we engage with.

Therefore, sometimes we might end up disabling notifications or filtering the messages we are getting via an internet channel in the search of tranquility. It is in these times that text messages prove their real value. They are broadcasted in real time, providing a clean, elegant, and effective mean of getting in touch with someone. When it comes to the relationship and communication between businesses and customers, text message marketing is an excellent tool, as it relies upon the prior agreement of the customer and the real-time engagement of the business. This white paper will address and analyze text message marketing and provide an understanding of its benefits but also of best practices to have in mind for a better implementation and achieving of all goals.