Transforming Business in the Mid-Market: A Guide for Engaging with Customers
Driving growth in the face of increased competition and tighter margins is a challenge for businesses that need to cost-effectively acquire new customers while retaining existing ones. And while mid-market firms widely accept that technology is critical to achieving this goal, the key is figuring out how to best use it to drive competitive value through customer relationships. This guide discusses the technologies best able to support midmarket organizations in efficient pursuit, development, and retention of new and existing customers.
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