An Introduction to CRM processes

This white paper will shed light on the importance of process-driven CRM projects that break down corporate silos and extend to all customer management processes. We’ll analyse the problems related to CRM processes and the pros and cons of the most common solutions adopted by companies. We’ll look into the organic CRM process strategy and how AI can support and even improve the way each task in the process is performed. We’ll also talk about process mining and its effectiveness in mapping processes. Finally, we’ll use case studies to illustrate the advantages of process logic and how it helps increase ROI.

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The Business Value of Red Hat Solutions and Cost Relationship to Unpaid Alternatives

Open source software (OSS) has long held the allure of being available for free use in the form of community-supported projects, in addition to being available in commercially packaged and supported versions that are targeted at business users. That allure of free software has carried with it the belief that by avoiding subscription fees, customers can save money in the long term. Numerous IDC Business Value research studies have found that higher operational costs associated with self-supporting community-based infrastructure software far outstrips the cost of commercial subscription support, when that software is used in a mission-important or mission-critical capacity.

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SD-WAN Adoption

As networking professionals struggle to keep up with the proliferation of users, data, and application types, software defined networking can offer improved visibility, flexibility and control. A recent survey shows 34% of enterprise customers have deployed this new technology, and 46% plan to deploy it in the next two years.

Download the whitepaper to learn more!

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A Government Guide For Going Digital

A digital office frees up your government to focus on more complex problems, offers a better experience for constituents, and creates new possibilities for engagement.

The good news: In the past decade, SaaS companies have made the process of “going digital” affordable and easy, saving you more time and money as you streamline internal operations and engagement with constituents.

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2019 Trends in Digital Accessibility for Government

As federal, state, and local governments embrace the digital age, law requires online information and services to be accessible to all staff and constituents.

But with the constantly evolving digital landscape, many governments are at a loss for how to incorporate accessibility into their digital strategy. What do governments need to know about digital accessibility and how can they stay ahead of the curve?

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Gartner: Becoming Masters of Data and Analytics: 2019 Data and Analytics Predictions

To stay competitive in an increasingly digital world, businesses must become masters of data. By 2020, more than seven billion people & companies, and at least 35 million devices, will be wired to the web. Success now depends on not only keeping up with fast paced digital innovation, but also harnessing the continual data explosion it creates; and this will mean a sizeable shift in the way companies handle their insights.

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Forrester: Customer Data Maturity Powers the Modern Enterprise

With the growing importance of customer insights in organizations, the role of analytics to extract insight from customer data and embed it back into organizational processes is at the forefront of business transformation. This increased profile has elevated the customer insights role from data geeks feeding the marketing funnel to critical change agents and strategic business partners. It has also made it crucial for companies to have a coherent and consistently executed customer data strategy. In order to seize the opportunity presented by this shift in data’s role, companies must plot a deliberate strategic course — beginning with a clear-eyed assessment of their current capabilities and needs.

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Gartner: Before You Buy: A Guide For Choosing a Customer Data Platform

In this newsletter, Tealium features the Gartner report, Market Guide for Customer Data Platforms for Marketing. We aim to identify obstacles caused by fragmented customer data silos & establish how CDPs can help data & analytical professionals at enterprise companies improve their first party data management. The recommendations come as the result of a yearlong study, in which Gartner analysts surveyed more than 400 martech end users and technology vendors, and collaborated with high-tier industry publications & reports for secondary research. Consequently, they offer comprehensive insight into CDPs available from a variety of vendors, and factors to consider when evaluating implementation.

Get Whitepaper

Gartner: Becoming Masters of Data and Analytics: 2019 Data and Analytics Predictions

To stay competitive in an increasingly digital world, businesses must become masters of data. By 2020, more than seven billion people & companies, and at least 35 million devices, will be wired to the web. Success now depends on not only keeping up with fast paced digital innovation, but also harnessing the continual data explosion it creates; and this will mean a sizeable shift in the way companies handle their insights.

Get Whitepaper

Forrester: Customer Data Maturity Powers the Modern Enterprise

With the growing importance of customer insights in organizations, the role of analytics to extract insight from customer data and embed it back into organizational processes is at the forefront of business transformation. This increased profile has elevated the customer insights role from data geeks feeding the marketing funnel to critical change agents and strategic business partners. It has also made it crucial for companies to have a coherent and consistently executed customer data strategy. In order to seize the opportunity presented by this shift in data’s role, companies must plot a deliberate strategic course — beginning with a clear-eyed assessment of their current capabilities and needs.

Get Whitepaper

Gartner: Before You Buy: A Guide For Choosing a Customer Data Platform

In this newsletter, Tealium features the Gartner report, Market Guide for Customer Data Platforms for Marketing. We aim to identify obstacles caused by fragmented customer data silos & establish how CDPs can help data & analytical professionals at enterprise companies improve their first party data management. The recommendations come as the result of a yearlong study, in which Gartner analysts surveyed more than 400 martech end users and technology vendors, and collaborated with high-tier industry publications & reports for secondary research. Consequently, they offer comprehensive insight into CDPs available from a variety of vendors, and factors to consider when evaluating implementation.

Get Whitepaper

Gartner: Becoming Masters of Data and Analytics: 2019 Data and Analytics Predictions

To stay competitive in an increasingly digital world, businesses must become masters of data. By 2020, more than seven billion people & companies, and at least 35 million devices, will be wired to the web. Success now depends on not only keeping up with fast paced digital innovation, but also harnessing the continual data explosion it creates; and this will mean a sizeable shift in the way companies handle their insights.

Get Whitepaper

Gartner: Before You Buy: A Guide For Choosing a Customer Data Platform

In this newsletter, Tealium features the Gartner report, Market Guide for Customer Data Platforms for Marketing. We aim to identify obstacles caused by fragmented customer data silos & establish how CDPs can help data & analytical professionals at enterprise companies improve their first party data management. The recommendations come as the result of a yearlong study, in which Gartner analysts surveyed more than 400 martech end users and technology vendors, and collaborated with high-tier industry publications & reports for secondary research. Consequently, they offer comprehensive insight into CDPs available from a variety of vendors, and factors to consider when evaluating implementation.

Get Whitepaper

Forrester: Customer Data Maturity Powers the Modern Enterprise

With the growing importance of customer insights in organizations, the role of analytics to extract insight from customer data and embed it back into organizational processes is at the forefront of business transformation. This increased profile has elevated the customer insights role from data geeks feeding the marketing funnel to critical change agents and strategic business partners. It has also made it crucial for companies to have a coherent and consistently executed customer data strategy. In order to seize the opportunity presented by this shift in data’s role, companies must plot a deliberate strategic course — beginning with a clear-eyed assessment of their current capabilities and needs.

Get Whitepaper

Forrester: Customer Data Maturity Powers the Modern Enterprise

With the growing importance of customer insights in organizations, the role of analytics to extract insight from customer data and embed it back into organizational processes is at the forefront of business transformation. This increased profile has elevated the customer insights role from data geeks feeding the marketing funnel to critical change agents and strategic business partners. It has also made it crucial for companies to have a coherent and consistently executed customer data strategy. In order to seize the opportunity presented by this shift in data’s role, companies must plot a deliberate strategic course — beginning with a clear-eyed assessment of their current capabilities and needs.

Get Whitepaper