The application programming interface (API) may be an old concept but it is one that is undergoing a transformation as, driven by mobile and cloud requirements, more and more organizations are opening their information assets to external developers.

Today, 75% of Twitter traffic and 65% of Salesforce.com traffic comes through APIs. But APIs are not just for the social Web. According to ProgrammableWeb.com, the number of open APIs being offered publicly over the Internet now exceeds 2000—up from just 32 in 2005. Opening APIs up to outside developers enables many technology start-ups to become platforms, by fostering developer communities tied to their core data or application resources. This translates into new reach (think Twitter’s rapid growth), revenue (think Salesforce.com’s AppExchange) or end user retention (think Facebook).

OAuth puts the user in control of delegating access to an API. This allows one service to integrate with another service on behalf of that user. The same social Web providers who popularized the pattern of exposing an API to enable third-party developers to enrich their platforms were the first ones to apply such delegated authorization mechanisms. OAuth was defined in 2006, to standardize mechanisms of this kind.

Since the early days of computing, developers have struggled to make applications communicate. Specialized protocols, such as COM+, CORBA, and even SOAP, emerged over the years, but none were sufficient to meet the need for scale, simplicity, and cross-language functionality.

APIs are the technology behind this approach. APIs allow developers to create an open architecture for sharing functionality and data between applications. APIs are like windows into an application—a direct conduit that leads straight into the core functionality and data residing in the heart of the app.

Opening APIs to developers outside the enterprise can enable the creation of apps that add value in innovative and often unexpected ways –without the enterprise having to invest directly in app development. However, this will only happen when the enterprise can grow an ecosystem of visionary developers creating cutting edge apps that provide consumers with something of real value.

In this eBook, we will provide a detailed overview of five key ways smart enterprises attract and nurture top third-party developer talent.

Mobility is taking today’s world by storm. By 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion — making apps one of the most popular computing tools for users across the globe. Understandably, the pressure to deliver diverse apps to external and internal audiences is felt universally across every enterprise.

The best practice for API security architecture is to separate out API implementation and API security into distinct tiers. Under this model, an API developer can focus completely on the application domain, ensuring that each API is well designed and promotes integration between different apps. CA API Gateway provides the API security administrator with complete control over access control, threat detection, confidentiality, integrity and audit across every API the organization publishes.

Mobile technology is revolutionizing the corporate IT landscape. Enterprises want to leverage mobile to maximize employee productivity, efficiency and availability. Meanwhile, employees are already taking the initiative by using their own personal mobile devices for business purposes. For enterprises, the benefits of enterprise mobility and the reality of the “bring-your-own-device” (BYOD) movement are becoming impossible to ignore.

The app, in many digital forms, mobile, cloud and the Internet of Things, has created the opportunity for enterprises to optimize interaction with employees, customers and business partners in fundamentally new ways. Choosing the right digital platform can be the difference between success and failure.

The mobile app has become “the” strategic initiative for all digital organizations attempting to drive business forward. “By 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion — making apps one of the most popular computing tools for users across the globe.”1 The app has become more than a simple method of communication. It is the new critical point of engagement, the face of the organization, and quite possibly the difference maker in customers staying or leaving. Getting the “user experience” (or UX) right in the eyes of the consumer is no longer a nice to have but fundamental to achieving success.